As the 111th iteration of the Tour de France begins, Škoda Auto marks its 21st consecutive year as the official main partner of this iconic cycling race. The event kicks off on 29 June with the Grand Départ in Florence, Italy, and for the first time, will conclude in Nice rather than Paris, due to the impending Olympic Games in the French capital.
Škoda Auto is providing 205 vehicles, primarily electric and plug-in hybrids, to support the race organisers this year. Among these, the all-electric Škoda Enyaq and the flagship Škoda Superb have been designated as the ‘Red Car’ for Tour director Christian Prudhomme. These vehicles will lead the peloton across 21 stages, covering nearly 3,500 kilometers through four countries: Italy, San Marino, Monaco, and France.
The Škoda Enyaq, equipped with advanced communication technology and a panoramic sunroof, serves as a mobile command center for Prudhomme, facilitating his coordination throughout the race. This comprehensive fleet underscores Škoda’s commitment to sustainability and cutting-edge automotive technology.
Škoda Auto is enhancing the Tour de France experience for fans through a series of digital and on-location activities. Through the carmaker’s social media channels and the WeLoveCycling website, enthusiasts can access exclusive behind-the-scenes content, participate in contests, and follow live updates. Highlights include interviews with fans conducted by former British professional cyclist Cameron Jeffers, who will share insights and impressions under the #whatsyourtourde hashtag.
Additionally, the Tour de France Mobile App powered by Škoda allows supporters to stay connected with the race’s progress, providing real-time updates and captivating stories from the track.
Since 2004, Škoda Auto has been an integral part of the Tour de France, not only as the main and vehicle partner but also through its creative contributions. For the 14th year, the Škoda Design Team is crafting the crystal glass trophies awarded to the overall winner and the leaders of the points, mountain, and young rider classifications. Furthermore, Škoda has proudly sponsored the green jersey for the leader of the points classification for a decade.
In February this year, Škoda Auto reaffirmed its dedication to cycling by extending its partnership with the event’s organiser, A.S.O., until 2028. This commitment also includes support for the Tour de France Femmes avec Zwift, which Škoda has backed for the third consecutive year.
Fans can look forward to various contests on the WeLoveCycling website, offering prizes such as premium bicycles, signed green jerseys, and cycling gear. The grand prize is a Škoda-organised three-day trip to the Tour de France 2024. This unique experience includes riding in a Škoda vehicle alongside the peloton, a helicopter tour over the route, and a ride with cycling legend and Tour de France winner Andy Schleck.
Škoda’s involvement in cycling is deeply rooted in its history. Founded in 1895 by Václav Laurin and Václav Klement as a bicycle manufacturer, the company has maintained a strong connection to the cycling community. Today, Škoda supports over 20 international professional and amateur sports events, including the Czech stage of the national amateur race L’Étape du Tour de France.
As the Tour de France unfolds, Škoda Auto continues to celebrate its legacy in cycling, offering unparalleled support and engaging fans worldwide in the excitement of this prestigious event.
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