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  1. Green Auto World
  2. What's happening with Electric cars and clean energy vehicles
  3. Audi Accelerates the Road to E-Mobility in the Middle East with the Launch of Audi EV Information portal

Audi Accelerates the Road to E-Mobility in the Middle East with the Launch of Audi EV Information portal

21 Feb 2024
  • How does Audi's EV Hub aim to empower and inform both current and prospective customers about the transition from ICE vehicles to EV?

In the fast-evolving landscape of Electric Vehicles (EVs), as the automotive industry ushers in a new era of sustainable mobility, innovation is taking centre stage. Audi is once again set to redefine the digital customer experience with the Audi Electric Mobility Information portal. A comprehensive EV-focused online platform, which can be found at audi-me.com/EVhub is designed to help customers adapt to their new electric mobility lifestyle with Audi, learn more about electric vehicles, find their perfect Audi EV and explore how to get the most out of their electric future. 

Navigating the Future

Navigating the Future

Audi’s EV Hub stands as a comprehensive one-stop destination, designed to educate both prospective and existing customers on the benefits and practical aspects of operating an electric vehicle.

The platform's primary objective is to elucidate the key points surrounding the transition from traditional Internal Combustion Engine (ICE) vehicles to electric. This ensures that both current and potential customers are not only well-informed but also feel confident in making the switch. The Audi EV Hub aims to provide a clear understanding of the significant advantages offered by EVs, fostering a sense of ease and empowerment among those considering the transition.

At the core of this platform lies a sophisticated cost comparison tool. This tool enables users to make a direct comparison between Audi ICE vehicles and e-tron models. By offering a detailed breakdown of ownership costs, including maintenance, service, fuelling/charging, and operational expenses, potential buyers can now make well-informed decisions that align with their budget and standards. This innovative feature further enhances the user experience, empowering individuals to make choices that suit their preferences and financial considerations.

In addition to this, the Audi EV Hub offers numerous other features designed to enhance the user experience. A range calculator, tailored to various conditions, provides users with insights into the available e-tron's performance across different scenarios. Charging solutions, both for home and on the road, help to eliminate any uncertainty regarding the practicalities of owning an EV.

Educational articles help to debunk myths surrounding electric vehicles, fostering a deeper understanding of the environmental and economic benefits. Beyond information, the platform equips users with practical tips to enhance their Audi EV's range. These insightful suggestions, seamlessly integrated with the user-friendly tools of the Audi EV Hub, collectively contribute to a holistic and informed EV ownership experience.

The new platform is a testament to Audi’s commitment to providing customers with a seamless and informative journey into the world of electric vehicles.

Motor 283

BY Motor 283

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MG's New Electric Hypercar Defies the Land Speed Record

22 Apr 2024
MG's New Electric Hypercar Defies the Land Speed Record

In the thrilling world of automotive innovation, MG is poised to turn heads once again with its latest creation—the EXE181 concept electric hypercar. Unveiled at the 2024 Auto China show in Beijing, this cutting-edge vehicle embodies the pinnacle of aerodynamic design and lightning-fast performance.


20 Apr 2024

The new PEUGEOT E-5008 sets a new benchmark by becoming the only all-electric SUV to offer an exceptional living space for 7 passengers and up to 660 km electric range. Benefiting from the STLA Medium platform and a battery made in France, the E-5008 meets the needs of customers looking for a large SUV with an assertive design, welcoming interior and efficient electric performance. PEUGEOT also offers total peace of mind to its customers by providing the PEUGEOT E-5008 with 8 years/160,000km coverage through its ALLURE CARE program.


A design that combines the dynamism of a true SUV with the refinement of a top-segment model.


A spectacular Panoramic i-Cockpit®, and a welcoming and high-tech atmosphere inside.


A unique SUV, produced in France, offering 7 seats and electric performance with up to 660 km range.

Maserati Folgore Day

19 Apr 2024
Maserati Folgore Day

On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.