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  3. BMW to inspire Art Dubai 2024 visitors with a fusion of creativity and luxury mobility

BMW to inspire Art Dubai 2024 visitors with a fusion of creativity and luxury mobility

04 Mar 2024
  • Can BMW's All-Electric i7 Redefine Luxury Mobility and Ignite a Creative Dialogue at Art Dubai 2024?

This year at Art Dubai, BMW will steer beyond the conventional and continue its tradition of fostering creative expression by presenting a unique collaboration with Emirati visual artist Asma Belhamar.

The Forwardism Space, located in the art fair’s main foyer, will host the presentation of a specially commis-sioned art piece by Belhamar. As part of the showcase, BMW will also display the BMW i7 and X7, standout models from the brand’s luxury class of vehicles. Each car tells its unique story through the narrative of Forwardism – a concept that celebrates the visionary, the unique, and the enriching and unique experiences –through art and mobility here.

Redefining Luxury Mobility through Innovative Design and Cultural Collaboration

Redefining Luxury Mobility through Innovative Design and Cultural Collaboration

The all-electric i7 – a symbol of luxury mobility and innovation that blends performance with futuristic tech – is set to be the centrepiece of this year’s presentation, complemented by an immersive multimedia experience. Here, urban structures morph into abstract shapes seamlessly through multimedia displays, inviting visitors to reflect on the harmony between natural elements and human craftsmanship.

Since 2018, BMW Group Middle East has been a dedicated partner of Art Dubai, solidifying its commitment to elevating regional art on the global stage. BMW’s long-standing global patronage of the arts has spanned over five decades, involving partnerships with revered cultural institutions and creating synergies between the worlds of modern art, classical music, jazz, architecture and design.

This year’s Art Dubai, running from February 28 to March 3, will also see the unveiling of the BMW Lounge, an exclusive outdoor area that serves as a designated station for BMW's chauffeur service for esteemed Patron guests, and a display of the refreshed BMW X7 – a vehicle that embodies opulence, power, and cutting-edge technology.

Belhamar, known for her exploration of the UAE’s evolving landscape, brings a unique perspective that bridges the past and future, tradition and modernity to BMW’s presence at the fair. The Forwardism space is designed to be one where this dialogue can flourish, inviting patrons and guests to explore the intersections of tradition and innovation.

“The convergence of art and technology is an exciting frontier,” says Christiane Pyka, spokesperson for BMW Group Cultural Engagement. “Our partnership with Art Dubai has always been a vibrant dialogue between the worlds of contemporary art and luxury automobiles. This year, we’re thrilled to bring the Forwardism concept to life in such a dynamic setting. The collaboration with Asma Belhamar celebrates the shared passion for creativity that drives both the arts and BMW. It’s about creating moments that move us, inspire us, and make us dream about the possibilities of tomorrow.”

The synergy of art and technology at Art Dubai 2024 promises an unforgettable experience for lovers of art, culture and automotive excellence, one that challenges perceptions and invites visitors to reflect on the future of art and mobility. BMW Group invites visitors of Art Dubai to experience their immersive installation to discover Forwardism.

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

MG's New Electric Hypercar Defies the Land Speed Record

22 Apr 2024
MG's New Electric Hypercar Defies the Land Speed Record

In the thrilling world of automotive innovation, MG is poised to turn heads once again with its latest creation—the EXE181 concept electric hypercar. Unveiled at the 2024 Auto China show in Beijing, this cutting-edge vehicle embodies the pinnacle of aerodynamic design and lightning-fast performance.

NEW PEUGEOT E-5008 CLASS-ABOVE ELECTRIC LARGE SUV

20 Apr 2024
NEW PEUGEOT E-5008 CLASS-ABOVE ELECTRIC LARGE SUV

The new PEUGEOT E-5008 sets a new benchmark by becoming the only all-electric SUV to offer an exceptional living space for 7 passengers and up to 660 km electric range. Benefiting from the STLA Medium platform and a battery made in France, the E-5008 meets the needs of customers looking for a large SUV with an assertive design, welcoming interior and efficient electric performance. PEUGEOT also offers total peace of mind to its customers by providing the PEUGEOT E-5008 with 8 years/160,000km coverage through its ALLURE CARE program.

ALLURE

A design that combines the dynamism of a true SUV with the refinement of a top-segment model.

EMOTION

A spectacular Panoramic i-Cockpit®, and a welcoming and high-tech atmosphere inside.

EXCELLENCE

A unique SUV, produced in France, offering 7 seats and electric performance with up to 660 km range.

Maserati Folgore Day

19 Apr 2024
Maserati Folgore Day

On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.