Type above and press Enter to search. Press Esc to cancel.

  1. Green Auto World
  2. What's happening with Electric cars and clean energy vehicles
  3. Genesis Ignites Excitement with the Launch of Magma

Genesis Ignites Excitement with the Launch of Magma

29 Mar 2024
  • What groundbreaking features make the Magma Concepts a pioneer in fusing performance and luxury?

Genesis, the renowned South Korean luxury automaker, has set the stage ablaze with the announcement of its latest venture – the Magma performance sub-brand. Stepping into the limelight at the 2024 New York Auto Show, Genesis showcased the vibrant GV60 Magma Concept alongside its predecessor, the G80 Magma Special, marking a bold step towards redefining the boundaries of performance and luxury.

Pioneering Performance and Luxury Fusion

Pioneering Performance and Luxury Fusion

Genesis first teased enthusiasts with the tantalizing hue of Magma orange nearly a year ago when they unveiled the GV80 Coupe concept, later bringing the G80 Magma Special to life in limited numbers, primarily catering to the Middle Eastern market. Now, the GV60 Magma Concept takes center stage, promising a fusion of electrifying performance and opulent comfort.

While specific details regarding performance enhancements remain under wraps, one thing is certain – the GV60 Magma Concept is primed to deliver an exhilarating driving experience. Powered by an improved battery system feeding tweaked motors, this electric crossover is poised to raise the bar for performance-oriented luxury vehicles.

Visually captivating, the GV60 Magma Concept exudes an aura of dynamism and sophistication. Its lowered stance and widened profile hint at the enhanced capabilities lying beneath the surface. A revised front fascia, adorned with a broader air intake, not only adds to its aggressive demeanor but also serves the practical purpose of cooling vital components such as batteries, brakes, and motors.

Further enhancing aerodynamics and efficiency are strategically placed air curtains and roof fins, directing airflow to optimize downforce and reduce drag. The exterior's aesthetic allure is complemented by a sumptuous leather interior, featuring magma-inspired accents and meticulous attention to detail, ensuring a harmonious blend of style and comfort.

As the GV60 Magma Concept, alongside its counterparts, takes its place on the pedestal at the 2024 New York Auto Show, Genesis invites enthusiasts and industry insiders alike to witness the dawn of a new era in automotive excellence. With a fervent commitment to innovation and a relentless pursuit of perfection, Genesis ignites the passion for driving, promising a journey like no other.

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.

Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

23 May 2024
Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

Everrati, the leading technology company specializing in redefining and future-proofing automotive icons through cutting-edge electric vehicle (EV) powertrains, is delighted to announce a strategic partnership with W Motors, a luxury hypercar manufacturer and mobility solutions provider based in Dubai, UAE. This collaboration is set to revolutionize the landscape of bespoke electric vehicles across multiple sectors in the Middle East and beyond.

AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

23 May 2024
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

AW Rostamani Group (AWR), a leading conglomerate in the UAE, has announced its sponsorship and active participation in this year’s Electric Vehicle Innovation Summit (EVIS). Taking place from May 20-22 at ADNEC, Abu Dhabi, the summit will showcase AWR’s commitment to the future of mobility through its premium electric vehicle brand, Zeekr – newly introduced in the UAE to cater to the rising demand for EVs in the country.

AWR's participation aligns with the UAE's ambitious EV goals and its dedication to sustainable mobility. At the summit, Roberto Colucci, Director of Zeekr UAE, AW Rostamani Group, will contribute to a panel discussion titled 'Roadmap to Electrification – Insights into the Middle East EV Market.' The panel will explore challenges, solutions, and best practices for successful EV market development in the region.

Latest project from CALLUM to make global public debut at Concours on Savile Row

23 May 2024
Latest project from CALLUM to make global public debut at Concours on Savile Row

CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, will be seen in public for the first time at Concours on Savile Row, London on 22-23 May 2024.

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. The first running prototype will be displayed outside Edward Sexton’s store throughout the free-to-attend event that celebrates the long history that car manufacturers and tailors share.

Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE has been crafted to ensure the utmost capability, refinement and beauty for discerning adventurers. As an all-electric vehicle, it’s powered by a 42kWh battery with anticipated range of 170 miles, with the option to specify an ultra-fast charging battery for full charge in under ten minutes. Measuring 4,047mm in length and 1,900mm in width, and weighing just 1,150kg, it boasts sportscar performance with 0-60mph achieved in under four seconds.

“The CALLUM SKYE is bold, beautifully engineered and crafted with refinement and craftsmanship. The same can be said for the world-leading bespoke tailoring that exists on Savile Row. We can’t wait to see and hear the reactions of event visitors who will be the first to see SKYE in person,” says David Fairbairn, managing director, CALLUM. “Compact, capable and extremely beautiful, we’re confident that this representation of the SKYE exterior will turn heads, as we invite those interested in commissioning a CALLUM SKYE to reserve their build slot.”