The Honda 0 Series symbolises a significant transformation aligning with Honda's global brand ethos and electrification strategy. The series embodies Honda's commitment to tackling the challenge of developing new EVs from scratch, reflecting a return to the company's origins and following five core values which are: artistic design that evokes resonance, AD/ADAS that ensures safety and peace of mind, a “space” for people made possible by the internet of things and connected technologies, the joy of driving with the feeling of oneness with the vehicle and the outstanding electricity efficiency performance.

“Thin, Light, and Wise” – New approach to EV, the development team revisited Honda's roots to redefine the vision for future EVs. Honda aims to innovate by overcoming the challenges of creating bulky electric vehicles with increased battery capacity, opting for a new approach termed "Thin, Light, and Wise”, which focuses on the below areas -

Thin:

• Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a “thin” dedicated EV platform to create a low floor height.

Light:

• Realising sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.

Wise:

• Realising Honda’s original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.

Introducing the Saloon, the flagship concept model of the Honda 0 Series, which embodies the innovative "Thin, Light, and Wise" approach to electric vehicle (EV) development. This concept employs a dedicated EV architecture that enhances design freedom and takes the M/M (man maximum, machine minimum) concept to new heights in the EV era. The Saloon distinguishes itself with its low height and sporty styling, creating a captivating design and surprisingly spacious interior. The human-machine interface (HMI) incorporated into the instrument panel enables simple and intuitive operations, contributing to a sophisticated and seamless user interface (UI). With enhanced visibility and an intuitive UI, the Saloon aims to deliver an exhilarating and enjoyable driving experience that resonates with the driver's sensibility.

The Space-Hub, another unique addition to the Honda 0 Series developed with the overarching theme of "augmenting people's daily lives”. This model adheres to the common design language of the series and is conceived as a versatile space that seamlessly integrates into users' lifestyles. Drawing on the innovative "Thin, Light, and Wise" development approach, the Space-Hub features a spacious cabin and excellent visibility. Its design facilitates immediate accommodation of users' activities, positioning itself as a dynamic hub that fosters connections among individuals and between people and society, creating a harmonious resonance.

Alongside the unveiling of the Honda 0 Series, a revolutionary chapter in electric vehicle (EV) development, Honda introduces a new chapter for its iconic symbol, the "H mark." With roots dating back to 1981, the current H mark holds a significant legacy. However, in an expressive gesture to mark the evolution towards next-generation EVs, Honda has crafted a new H mark. This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.