Tennis icon Rafael Nadal has reaffirmed his commitment to sustainable electrified mobility, collecting the keys to Kia’s flagship EV9 – the brand’s first three-row seat electric SUV – at a handover ceremony during #TheIcon event at IFEMA, Madrid, Spain.
Kia’s #TheIcon event immersed guests in a stunning 360 visual interactive experience, uniting three icons – the Kia EV9, an iconic all-electric SUV; Rafael Nadal, an icon of sport; and #TheIcon Court, a reimagined court that pushes the boundaries of traditional tennis.
In line with his longstanding global partnership with Kia and continued commitment to promoting sustainable mobility, Nadal received the Kia EV9 GT-Line in Ocean Blue Matte at the event. The pioneering EV9, which spearheads Kia’s transformation into a sustainable mobility solutions provider, will be added to his personal collection along with the EV6 for use.
“To achieve all these milestones in my career to date, I’ve had to constantly evolve. It is the only way to progress,” said Nadal. “I am fortunate to have Kia as a partner who shares this mindset, and the EV9 is the latest step in the brand’s evolution toward becoming a global leading EV provider. I can’t wait to embark on my next journey of electrification with this stunningly-designed, high-tech SUV.”
Kia continues to challenge the norm in the mobility industry, and the introduction of #TheIcon court disrupts the traditional tennis landscape by digitally reimagining the 148-year-old court. Nadal, a 22-time Grand Slam winner, took to the innovative interactive court to test his skills across a variety of ‘game modes’ and competed against his primary coach, Carlos Moya, on a series of unconventionally shaped courts.
Charles Ryu, Senior Vice President and Head of the Global Brand & CX Division at Kia, commented, “Our partnership with Nadal began in 2004, and we are pleased to have been part of his successful journey for the past 19 years. The EV9, presented to our longstanding global ambassador today, represents the essence of Kia’s movement toward innovation and sustainability. I am confident the EV9 will prove to be powerful inspiration for Nadal’s next groundbreaking movements.”
At #TheIcon event, guests participated in a unique, larger-than-life 3D projection mapping journey of the EV9. They stepped inside the virtual all-electric SUV, with 360-degree screens displaying up-close visuals of the EV9’s technologically advanced, space-redefining cabin. Through the windscreen and windows, visuals of spectacular terrain appeared, signifying the boundary-pushing nature of the EV9.
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AGMC, the official distributor for RIDDARA vehicles in the UAE, has launched the brand’s first fully electric 4x4 pickup in the United Arab Emirates – the RIDDARA RD6. Capable, practical and reliable, the RD6 is a high-performance pickup offering more choice in green mobility to eco-conscious drivers in the UAE.
The news comes following an agreement signed recently between AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles, and RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, for AGMC to distribute the brand across the UAE.
Commenting at the launch, Dr. Andreas Schaaf, CEO - Geely Group Brands at AGMC, said: “We are thrilled to launch the RIDDARA RD6 in the United Arab Emirates. The launch of this exciting new 100% electric pickup represents the first significant milestone in our new partnership with RIDDARA. Offering a stylish, practical, high-performance pickup such as the RD6 to our customers in the UAE aligns with our objectives to offer more choice, more quality, and more excitement in our range. RIDDARA is set to establish a whole new category to the UAE market with an affordable, yet high-performance fully electric pickup that is capable, practical and thrilling to drive. AGMC has always been committed to leading automotive technology innovation in the UAE market, and the arrival of the all-electric RIDDARA RD6 pickup truck will undoubtedly enrich our product lines and bring more choices for green mobility to our customers.”
Dr. Ling Shi Quan, CEO of RIDDARA added: “I am extremely excited to witness this historical launch of RIDDARA, a new energy outdoor ecological brand under Geely Holding Group, here in Dubai. The RIDDARA RD6 will bring a brand-new intelligent, green and electrified experience to all pickup truck users across the Middle East. RIDDARA has established a deep relationship of collaboration with AGMC which marks a significant milestone for us in the Middle East market. AGMC's outstanding leadership in the UAE automotive industry makes it the perfect partner for RIDDARA in this region, jointly opening a new chapter of sustainable high-performance vehicles. This partnership ensures that RIDDARA's grand vision can thrive in the UAE, and together, we have created a new era of electric mobility in the UAE, built on the pillars of adventure, sustainability and cutting-edge technology.”
Caterham is pleased to announce that Yamaha Motor, a renowned Japanese mobility manufacturer, has joined as a development partner for its all-new electric sports coupe, Project V. Yamaha will supply its latest cutting-edge e-axle to the prototype model.
ZEEKR AWR proudly announces its first-ever participation in WETEX, the region’s largest sustainability, clean energy and technology exhibition. Showcasing its commitment to innovation and sustainability, ZEEKR AWR is presenting its premium electric mobility brand at this year’s WETEX event at the Dubai World Trade Centre from October 1 to 3, 2024. WETEX, hosted by Dubai Electricity and Water Authority, serves as a major platform for sustainable innovation in energy, water, and environmental sectors.
ZEEKR AWR’s presence at WETEX underscores its strategic objective of fostering the adoption of electric vehicles (EVs) in the UAE, aligning with the nation’s net-zero goals. At Stand 16, in Sheikh Maktoum Hall, ZEEKR AWR will display two ZEEKR models: the ZEEKR 001, a premium electric shooting brake with a sleek, aerodynamic design and impressive range, and the ZEEKR X, a compact SUV featuring state-of-the-art safety and versatile interior space.
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