Kia has been awarded two highly significant accolades at the iF Design Award 2023. The brand’s success in the prestigious iF Design ‘Company Branding’ and ‘Shop / Showroom Store Identity’ categories signifies the continued strength and effectiveness of Kia’s creative approach to customer engagement and its competitiveness in global design since the brand relaunch in 2021.
Kia’s ‘Movement that Inspires’ ethos and its ‘Opposites United’ design philosophy sit at the heart of every strand of the brand’s global corporate identity and showroom identity strategies. Combined with models such as the recently revealed EV9 all-electric flagship SUV, they play a pivotal role in accelerating Kia on its rapid transition from a car manufacturer to a sustainable mobility solutions provider.
‘Movement that Inspires’ represents Kia’s determination to create spaces for customers to find value in every moment to become inspired and find more time to bring their ideas to life. Kia’s ‘Opposites United’ design philosophy takes inspiration from the contrasts found in nature and humanity, utilizing the character of one element to bring out the character of another.
The Kia logo symbolizes Kia's assured new brand direction and conveys ‘Movement that Inspires’ through three design concepts: Symmetry, Rhythm, and Rising. Kia’s confidence in suggesting new customer experiences though providing futuristic products and services is captured by the symmetry of the logo. Rhythm represents the brand’s promise to tirelessly progress to meet customers’ demands and aspirations and provide continuous inspiration. Finally, the bold rising nature of the logo illustrates the brand’s ambition to deliver new values that truly encapsulate the customer’s perspective.
Kia’s confident corporate color scheme features Midnight Black and Polar White. These two primary color schemes at either end of the color spectrum convey the values of Sustainability, Eco-Friendliness, and Smart Mobility. Projecting confidence through contrast, they depict the brand’s unflinching vision to pioneer and expand to new domains as a mobility service provider beyond physical mobility.
Kia’s ‘Opposites United’ design philosophy inspires the confidence and vision required to combine elements that don’t traditionally go together. This ability to leverage creative contrasts to achieve a unique outcome is perfectly expressed in the groundbreaking global design of Kia’s showrooms, which feature visually opposing exhibition and customer zones.
The futuristic exhibition zone features pronounced corners and achromatic colors, along with steel surfaces that subtly reflect each model to enhance visibility and sense of space. By contrast, the customer zone relies upon round edges, beautifully lit wooden walls, floors and ceilings and premium fabric-covered furniture to create a unique snug and soothing ambiance where customers can relax and view the cars, almost as works of art in a gallery.
The latest wins for Kia at the iF Design Awards 2023 maintain an exceptional winning streak for the brand and its products, further affirming Kia’s global competitiveness in design. The accolades include the Kia Niro Plug-in Hybrid’s recognition with a Red Dot Design Award, and the Kia EV6 GT being named ‘2023 World Performance Car’, following on from the EV6’s What Car? ‘Car of the year 2022’ and ‘European Car of the Year’ titles.
This year, the iF Design Awards attracted 10,544 entries from 56 participating nations and highlighted an array of outstanding achievements in the field of design. A total of 133 design experts from 20 different countries gathered to judge the 3,572 projects that had made it to the shortlist after a digital preliminary round.
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Porsche Centre Abu Dhabi and Al Ain, Ali & Sons Co. L.L.C., proudly unveiled the latest chapter in Porsche’s storied legacy with the launch of the much-anticipated all-electric Macan and Taycan models on October 10 in Abu Dhabi, at a stunning event filled with excitement, innovation, and luxury.
Hosted at the prestigious ADNEC Marina Hall in the capital, the grand evening marked a major milestone in Porsche’s journey of automotive excellence in the emirate, showcasing vehicles that are not just an evolution of Porsche’s new lineup but a bold step into the future of electric mobility.
In keeping with Porsche’s legacy of luxury performance, Porsche Centre Abu Dhabi introduced not only the all-electric Macan but also the new Taycan — two models that embody the brand’s essence of blending high-performance with cutting-edge technology – for Abu Dhabi and Al Ain.
“The introduction of the all-electric Macan and Taycan models represents a significant step forward in Porsche offerings in Abu Dhabi and Al Ain,” said Wissam Khalil, General Manager at Porsche Centre Abu Dhabi and Al Ain at Ali & Sons.
“By integrating advanced electric powertrains and innovative charging solutions, we are not only preserving the Porsche legacy of high performance and design excellence but also paving the way for a future where driving pleasure coexists with zero emissions. These vehicles offer our customers in the UAE unprecedented range, quick charging, and the signature Porsche driving dynamics, all while contributing to a reduced environmental footprint.”
Tesla has once again grabbed headlines with its latest unveiling: two groundbreaking vehicles that promise to reshape the landscape of autonomous driving—the Cybercab and the Robovan. During an event held in Hollywood, CEO Elon Musk introduced these futuristic additions to Tesla's lineup, teasing a future where self-driving cars dominate the roads.
Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC, unveiled the first all-electric Porsche SUV in Dubai, at an exclusive event held at the ME Hotel Dubai.
The launch event was set in an AI Magical Garden, blending cutting-edge technology and a futuristic ambience to embody the spirit of the new all-electric Macan. Created through the collaboration of people and Artificial Intelligence, the event transported guests into an extraordinary landscape where vibrant greenery was illuminated by neon lights. Featuring innovative elements, it set the stage for the debut of Porsche’s latest marvel, which inspired both the guests and the AI-driven atmosphere and experiences.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
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