Kia has announced it will redefine the term PBV as ‘Platform Beyond Vehicle’ and officially launch its global PBV business at CES 2024 in Las Vegas, USA. The brand is set to introduce its future PBV product lineup and business vision, along with physically showcasing several PBV concept models. Kia PBV is a total mobility solution combining fit-for-purpose EVs with advanced software solutions that will open the door to new businesses and lifestyles.
Marking its first return to the CES in five years, a series of keynote speakers will expand on the brand’s future PBV business strategies and vision for the future, including dedicated hardware such as Easy Swap and Dynamic Hybrid modularization technologies, digital solutions developed under the Hyundai Motor Group’s advanced software capabilities, and plans for global partnership integration. Kia will also operate an indoor PBV exhibition in the LVCC West Hall and an outdoor EV exhibition in the LVCC Central Plaza between January 9 - 12.
The Kia PBV exhibition will feature five concept models, including its first PBV scheduled for mass production starting in 2025, a range of Kia-exclusive PBV technology, and a PBV-dedicated presentation and demonstration highlighting the company’s software-defined vehicle strategy and plans for partnership integration.
The brand’s EV exhibition will introduce Kia’s vision of ‘EVs for All’ by displaying the EV3 and EV4 concept cars alongside the EV9 and EV6 GT, while showcasing the numerous lifestyle benefits customers can enjoy from Kia’s rapidly expanding EV lineup.
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As part of its agenda to reduce carbon emissions, promote sustainability, transition to eco–friendly transport, and cut its annual import bill by 50 billion Saudi Riyals, Saudi Arabia plans to manufacture and export more than 150,000 Electric Vehicles by 2026 and reach 500,000 vehicles by 2030.
In a move that echoes industry trends, Mercedes-Benz is preparing to unify its flagship sedan lineup by replacing the EQS with an all-electric S-Class. Following BMW's dual approach with its 7 Series and i7, Mercedes will soon offer the next-generation S-Class in both internal combustion engine (ICE) and electric variants. This shift signals the end of the EQS after just one generation, although it will still receive a mid-cycle facelift before its retirement.
In a landmark move towards a safer and more sustainable future, AW Rostamani Group (AWR), one of the nation’s leading conglomerates and the official distributor of ZEEKR, has officially announced the addition of ZEEKR’s premium electric vehicles to Dubai Police’s elite fleet. This strategic partnership underscores Dubai’s commitment to innovation and environmental responsibility.
The official handover ceremony, held at the Dubai Police headquarters, witnessed the presence of Brigadier Juma Salem bin Suwaidan, Acting Director of the General Directorate of Traffic, Ahmed Shehab, Regional Director of Product and Strategy of ZEEKR MENA and Roberto Colucci, Director of ZEEKR at AW Rostamani Group, alongside senior management from AWR and ZEEKR.
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