Kia Corporation set the stage for a greener future at its highly anticipated launch event in Saudi Arabia on Wednesday, May 17, 2023, at the Intercontinental Durrat Al Riyadh Resort. With a focus on sustainable mobility, the event showcased the latest in hybrid electric vehicle (HEV) technology, offering attendees a first-hand glimpse into the future of eco-conscious driving.

The launch event highlighted the innovative features that set the latest HEV models – K5, K8, Sorento, and Niro Plus – apart from traditional gasoline-powered vehicles: quiet performance and comfortable interiors, which provide a luxurious driving experience while being eco-friendly. Across the range, the HEV models allow drivers to customize their driving experience, choosing whether to utilize hybrid modes or battery power only – ideal for short journeys around town.

Kia’s Regenerative Braking System creates better fuel efficiency and reduces emissions by up to 50%. This innovative braking system simultaneously charges the battery, extending the battery life while allowing drivers to personalize braking speeds. With a streamlined hybrid experience and enhanced fuel efficiency, the HEV line from Kia is the smart choice for those who want to reduce their carbon footprint.

In addition to their eco-friendly engineering, the HEV models from Kia reveal bold and sporty designs, making them both stylish and comfortable. With exceptionally smooth handling and acceleration, spacious interiors, and silent motors – the vehicles offer a relaxing driving experience that is also kinder to the planet.

The event was a celebration of Kia's commitment to excellence and sustainability, with participants given the opportunity to test drive the vehicles and experience their cutting-edge features, firsthand. From the K5 model's intuitive controls and superior handling to the Niro Plus's lightning-fast charging capabilities and instant acceleration – Kia’s HEV models offer a combination of luxury, practicality, performance, fuel efficiency, and safety.

Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa, Kia commented: “We are thrilled to introduce our latest HEV models to the Saudi Arabian market, offering customers the perfect combination of top-tier performance and environmental sustainability. At Kia, we believe that creating a greener future is not just a responsibility but a privilege. Our engineers have worked tirelessly to deliver hybrid innovation that pushes the boundaries of automotive engineering, and this launch is the culmination of their hard work.

Shabsogh, added: “We are confident that eco-conscious customers in the region will appreciate the luxurious interiors, fuel efficiency, quiet drive, and eco-friendly features that our EV models provide. At Kia, we are committed to reducing carbon emissions and shaping a brighter future for generations to come by advocating for sustainable mobility solutions.”