Type above and press Enter to search. Press Esc to cancel.

  1. Green Auto World
  2. What's happening with Electric cars and clean energy vehicles
  3. Kia wins prestigious 2024 Car Design Award for Brand Design Language with Opposites United

Kia wins prestigious 2024 Car Design Award for Brand Design Language with Opposites United

18 Apr 2024
  • What impact has Kia's Opposites United design philosophy had on the automotive industry, as evidenced by its recent prestigious awards and recognition?

Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’. As part of its much lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies - tension, harmony, and dynamism - to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.


EV9 Sweeps Top Automobile Awards

EV9 Sweeps Top Automobile Awards

Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United’ design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.

“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models break the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.

Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world's top three automobile awards, including the ‘2024 World Car of the Year’ and the ‘2024 North American Car, Utility and Truck of the Year’. Kia also won the iF Design Awards with EV9 taking prestigious Gold.

“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.

Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.

The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

23 May 2024
Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

Everrati, the leading technology company specializing in redefining and future-proofing automotive icons through cutting-edge electric vehicle (EV) powertrains, is delighted to announce a strategic partnership with W Motors, a luxury hypercar manufacturer and mobility solutions provider based in Dubai, UAE. This collaboration is set to revolutionize the landscape of bespoke electric vehicles across multiple sectors in the Middle East and beyond.

AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

23 May 2024
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

AW Rostamani Group (AWR), a leading conglomerate in the UAE, has announced its sponsorship and active participation in this year’s Electric Vehicle Innovation Summit (EVIS). Taking place from May 20-22 at ADNEC, Abu Dhabi, the summit will showcase AWR’s commitment to the future of mobility through its premium electric vehicle brand, Zeekr – newly introduced in the UAE to cater to the rising demand for EVs in the country.

AWR's participation aligns with the UAE's ambitious EV goals and its dedication to sustainable mobility. At the summit, Roberto Colucci, Director of Zeekr UAE, AW Rostamani Group, will contribute to a panel discussion titled 'Roadmap to Electrification – Insights into the Middle East EV Market.' The panel will explore challenges, solutions, and best practices for successful EV market development in the region.

Latest project from CALLUM to make global public debut at Concours on Savile Row

23 May 2024
Latest project from CALLUM to make global public debut at Concours on Savile Row

CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, will be seen in public for the first time at Concours on Savile Row, London on 22-23 May 2024.

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. The first running prototype will be displayed outside Edward Sexton’s store throughout the free-to-attend event that celebrates the long history that car manufacturers and tailors share.

Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE has been crafted to ensure the utmost capability, refinement and beauty for discerning adventurers. As an all-electric vehicle, it’s powered by a 42kWh battery with anticipated range of 170 miles, with the option to specify an ultra-fast charging battery for full charge in under ten minutes. Measuring 4,047mm in length and 1,900mm in width, and weighing just 1,150kg, it boasts sportscar performance with 0-60mph achieved in under four seconds.

“The CALLUM SKYE is bold, beautifully engineered and crafted with refinement and craftsmanship. The same can be said for the world-leading bespoke tailoring that exists on Savile Row. We can’t wait to see and hear the reactions of event visitors who will be the first to see SKYE in person,” says David Fairbairn, managing director, CALLUM. “Compact, capable and extremely beautiful, we’re confident that this representation of the SKYE exterior will turn heads, as we invite those interested in commissioning a CALLUM SKYE to reserve their build slot.”