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28 Oct 2023
  • What are the specifications and price of the Lotus Eletre hyper-SUV?

Adamas Motor Group, the exclusive Retail Partner of Lotus Cars in the UAE, is thrilled to have introduced the ground-breaking Lotus Eletre hyper-SUV during a private gathering held in the vibrant city of Dubai.

The new Lotus Eletre is the first of a new breed of pure electric lifestyle vehicles from the iconic British manufacturer and marks a defining moment in its history. It is aimed at a new generation of Lotus customers and showcases the brand’s commitment to innovation, performance and sustainable motoring.

“Lotus Eletre represents the new brand identity by utilizing 75 years of sports car design and engineering and evolving them into a desirable all-new lifestyle vehicle.

The Eletre is a technological leader in its class with fully autonomous capabilities built in as standard. Furthermore, the Hyper-SUV boasts a long list of innovative and patented technologies that have never been seen in the automotive world. The Eletre drives just like a Lotus would, it is built For The Drivers.”

Dan Balmer, Regional Director, Asia Pacific & Middle East, Group Lotus

“Adamas Motor Group and Lotus Cars have always been united in our relentless pursuit of automotive excellence, and tonight we are extremely proud to host the inaugural launch of the world’s first pure electric Hyper-SUV in our home market of the UAE. The new Eletre features a unique blend of technology, performance and sustainability, which are perfectly aligned with the UAE’s status as a hub for cutting edge automotive innovation. We are confident that its exceptional attributes, coupled with our best-in-class customer service, will resonate deeply with our discerning customers and look forward to seeing the car on the UAE roads next year.”

Karl Hamer, Chairman & CEO, Adamas Motor Group

Lotus Eletre hyper-SUV Specifications and prices

Lotus Eletre hyper-SUV Specifications and prices

The Lotus Eletre sets new benchmarks in the all-electric and hyper SUV segments with a wealth of remarkable and highly innovative features. It redefines the boundaries of electric mobility, with up to 600 kilometers of range and lightning-fast acceleration that propels it from 0 to 100 km/h in under three seconds.

Its handling has been finely tuned by Lotus engineers to create a vehicle that drives like a true sports car and inspires confidence, while delivering the practicality of an SUV. The Eletre’s futuristic cockpit is upholstered with the highest quality materials, as well as an array of cutting-edge features such as Lotus Hyper OS infotainment system, immersive KEF Premium Audio, and a suite of advanced driver assistance technologies.

The new Lotus Eletre is available to order from Lotus Cars UAE, operated by Adamas Motor Group and priced from AED 480,000 with first customer deliveries scheduled to for Q2 2024. 

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Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

23 May 2024
Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

Everrati, the leading technology company specializing in redefining and future-proofing automotive icons through cutting-edge electric vehicle (EV) powertrains, is delighted to announce a strategic partnership with W Motors, a luxury hypercar manufacturer and mobility solutions provider based in Dubai, UAE. This collaboration is set to revolutionize the landscape of bespoke electric vehicles across multiple sectors in the Middle East and beyond.

AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

23 May 2024
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

AW Rostamani Group (AWR), a leading conglomerate in the UAE, has announced its sponsorship and active participation in this year’s Electric Vehicle Innovation Summit (EVIS). Taking place from May 20-22 at ADNEC, Abu Dhabi, the summit will showcase AWR’s commitment to the future of mobility through its premium electric vehicle brand, Zeekr – newly introduced in the UAE to cater to the rising demand for EVs in the country.

AWR's participation aligns with the UAE's ambitious EV goals and its dedication to sustainable mobility. At the summit, Roberto Colucci, Director of Zeekr UAE, AW Rostamani Group, will contribute to a panel discussion titled 'Roadmap to Electrification – Insights into the Middle East EV Market.' The panel will explore challenges, solutions, and best practices for successful EV market development in the region.

Latest project from CALLUM to make global public debut at Concours on Savile Row

23 May 2024
Latest project from CALLUM to make global public debut at Concours on Savile Row

CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, will be seen in public for the first time at Concours on Savile Row, London on 22-23 May 2024.

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. The first running prototype will be displayed outside Edward Sexton’s store throughout the free-to-attend event that celebrates the long history that car manufacturers and tailors share.

Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE has been crafted to ensure the utmost capability, refinement and beauty for discerning adventurers. As an all-electric vehicle, it’s powered by a 42kWh battery with anticipated range of 170 miles, with the option to specify an ultra-fast charging battery for full charge in under ten minutes. Measuring 4,047mm in length and 1,900mm in width, and weighing just 1,150kg, it boasts sportscar performance with 0-60mph achieved in under four seconds.

“The CALLUM SKYE is bold, beautifully engineered and crafted with refinement and craftsmanship. The same can be said for the world-leading bespoke tailoring that exists on Savile Row. We can’t wait to see and hear the reactions of event visitors who will be the first to see SKYE in person,” says David Fairbairn, managing director, CALLUM. “Compact, capable and extremely beautiful, we’re confident that this representation of the SKYE exterior will turn heads, as we invite those interested in commissioning a CALLUM SKYE to reserve their build slot.”