Mercedes-Benz is returning to IAA Mobility from September 5 to 10 and is once again defining class with the world premiere of the new Concept CLA Class, the forerunner of a new model family at the gateway to Mercedes-Benz. In the age of electric mobility and digitalization, this concept car demonstrates the company’s vision to elevate the segment through aesthetic and extraordinary design, long-range efficiency, pioneering innovation, sustainable materials and an entirely new operating system, MB.OS.
The Concept CLA Class is the forerunner of the first model family designed on the all-new Mercedes-Benz Modular Architecture (MMA) platform. It marks the next step into the electric future of Mercedes-Benz. Using a next-generation, ultra-efficient electric powertrain that is directly derived from the groundbreaking VISION EQXX programme, this hypermiler is the “one-litre car” of the electric age, with a range of more than 750 kilometres (466 miles) (WLTP)1 and a consumption of around 12 kWh/100km.
Since the invention of the automobile by Carl Benz 137 years ago, Mercedes-Benz has consistently set the benchmark. From A-Class to S-Class and beyond, the company’s uncompromising vision continues to shape the development of the automobile like no other vehicle manufacturer. At this year’s IAA Mobility, Mercedes-Benz is underpinning this pioneering spirit. In addition to the Concept CLA Class, other show cars and the latest range of electric and electrified vehicles are on display. The “Defining Class since 1886” theme will form the backbone of a global marketing campaign, which will be launched at IAA Mobility in Munich and then rolled out around the world. The omnichannel campaign consists of a 60-second brand film, social assets and content on the main Mercedes-Benz website, as well as billboards around Munich and other cities in Germany.
Once again, visitors and locals will have numerous possibilities to experience the brand. The avant-garde Mercedes-Benz Pavilion at Apothekenhof in the Munich Residence features a full line-up of current and future Mercedes-Benz electric and electrified vehicles, as well as informative exhibits on charging and digital extras. Visitors can experience the latest offerings across all Mercedes brands, including Mercedes-AMG, G-Class, Mercedes-Maybach and Mercedes-Benz Vans. In keeping with the brand’s theme of “Defining Class since 1886” and underlining the company’s vision of building the world’s most desirable cars, the line-up covers a wide spectrum – from compact models and performance saloons to luxury SUVs and multi-purpose vehicles. This includes the new EQA, EQB and EQV, which celebrate their show premiere in Munich, as well as the EQE, EQS, EQS SUV and the new E-Class plug-in hybrid. In addition, the new E-Class All-Terrain and the
Mercedes-AMG GT Concept E PERFORMANCE both have their world premiere. Plus, on display to the public for the first time is the forward-looking Vision One-Eleven show car, which offers an insight into the company’s vision for the future of performance.
Visitors to the Pavilion can also step up to the IAA Experience at Apothekenhof to enjoy future mobility first-hand with test-drives in an electric Mercedes-Benz. It is also possible to book passenger rides in the VISION EQXX efficiency champion with a range of more than 1,200 kilometres. The Pavilion also hosts cultural events for all age groups on all days, including guided tours for children and a family Sunday. In the evening hours, the exhibition area will be transformed into a concert venue for jazz and soul music fans until 10pm. Under the title, “Soul & Class”, the Matti Klein Soul Trio (September 5-7) and J. Lamotta (September 8-9) will perform.
Finally, the Mercedes-Benz innovation booth is open to participants in the “Summit”, which takes place at Munich’s exhibition centre. Located in Hall B3, it will feature executive talks on design, technology, sustainability and the digital customer experience. Mercedes-Benz experts will also be on hand to show visitors and industry experts the Vision One-Eleven and E-Class plug-in hybrid with the next-generation MBUX infotainment system.
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For more than 20 years, the Cayenne has been characterised by its ability to provide the broad range of qualities between characteristic Porsche driving performance, excellent comfort in everyday driving, and great capability when driving off-road. The future models of the SUV will seamlessly continue this success story, retaining all of the car’s familiar features.
“The Cayenne has always defined the sports car in its segment. In the middle of the decade, the fourth generation will set standards in the segment as an electric SUV,” said Blume, CEO of Porsche AG. At the same time, into the next decade our customers will still be able to choose from a wide range of powerful and efficient combustion and hybrid models.
"The third generation of the Cayenne will be further upgraded and will continue to be offered alongside the fourth, all-electric generation".
The current Cayenne generation, which last year was given one of the most extensive product upgrades in the history of Porsche, will be further developed with major technological investment in the future. Here the developers will be focusing, among other things, on the powertrains, in particular on improving the efficiency of the V8 developed by Porsche and built at the Zuffenhausen engine plant. Extensive technical measures will ensure that the twin-turbo engine is ready to comply with future legislative requirements.
In a bold move against the prevailing headwinds in the electric vehicle (EV) industry, VinFast, the young Vietnamese EV manufacturer, is forging ahead with its ambitious global expansion plans. While major players like Apple have recently abandoned their decade-long pursuit of an electric vehicle, and others are scaling back their ambitions, VinFast remains undeterred. Having already established a presence in the U.S., Canada, and Southeast Asia, the company is now setting its sights on the Middle Eastern market.
Hyundai is set to debut its three-row electric SUV later this year, a move that signifies the automaker's bold step into the large electric vehicle (EV) market. This new SUV, anticipated to be named the Ioniq 9, is poised to be Hyundai’s equivalent to the Kia EV9, offering a spacious and eco-friendly alternative to its popular Palisade.
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