2024 is a special year for Opel, under the banner of electromobility. For the first time in the brand's history, every model will have a battery-electric variant – above all the new Opel Astra Sports Tourer Electric, one of the first battery-electric estate cars on the market. However, the company laid the foundation for affordable, innovative and future-proof mobility on four wheels 125 years ago. On January 21, 1899, Wilhelm Opel, son of the company founder Adam Opel, signed a contract with the locksmith Friedrich Lutzmann to buy his Motorwagenfabrik (motor car factory), the starting signal for automobile production at Opel. This marked the start of a new era that would write history far beyond Rüsselsheim. A previously successful sewing machine and bicycle manufacturer, Opel thus ventured into territory unknown to the company exactly 125 years ago.
Since then, more than 75 million Opel vehicles have left the production plants all over Europe. One of the current bestsellers comes from Rüsselsheim: the latest generation of the Opel Astra. As Opel marks the 125th anniversary of automobile production and sets course for the future, the innovative compact class model rolls off the assembly line today with advanced technologies and electrified, locally emissions-free drivetrains.
Opel CEO, Florian Huettl: “Like Opel 125 years ago, we are now at the beginning of a new era. Back then, the company became a pioneer by entering the automobile age. Nowadays, Opel is an electric pioneer, offering locally emissions-free, individual mobility that is also suitable for everyday use. Such as the new Astra Sports Tourer Electric. Like the first Opel automobile, this car also comes from Rüsselsheim. We are proud of this heritage and will therefore be celebrating the anniversary of '125 years of automobile production at Opel under the banner of electromobility”.
Opel's success story began in 1862. Adam Opel built his first sewing machine in Rüsselsheim, thereby laying the foundation for the company. Opel soon developed into one of the largest sewing machine manufacturers in Germany and exported all over Europe. With the bicycle, Opel gained its next successful foothold. The first penny-farthing was built in Rüsselsheim in 1886, making Opel one of the first bicycle makers in Germany. In the 1920s – in parallel to the car business – Opel became the world's largest bicycle manufacturer, a success for which the sons of the now deceased company founder were responsible.
They are also the ones who made the fundamental change to motorised transportation for the Opel company. Due to a decline in the bicycle business in the 1890s, the Opel brothers were searching for new products and came across the automobile. Fritz and Wilhelm Opel visited the first German Motor Show in Berlin in 1897 and met Friedrich Lutzmann there. The master locksmith had been producing motor cars since 1894 and therefore had the experience the Opel brothers were looking for. He invited the Opel brothers to his factory in Dessau where Fritz and Wilhelm immediately recognised the potential for automobile manufacturing that Lutzmann offered them.
While all involved initially thought of a cooperation, the Opel brothers then made Lutzmann an attractive offer for the entire production, including land, building and workshop equipment. On January 21, 1899, Wilhelm Opel and Friedrich Lutzmann signed the contract for a purchase price of 116,887 marks and the factory became the property of Opel.
The whole company, including employees and machinery, was relocated from Dessau to the Opel headquarters in Rüsselsheim. Lutzmann himself was appointed sales manager of the Adam Opel Motorfahrzeug-Fabrik.
The takeover of the production and patents meant that Opel immediately gained years of experience in building motor vehicles. From then on, Lutzmann and selected employees brought in from Opel’s bicycle production manufactured cars under the name Opel in a specially erected building. The first advertisements for the new models appeared as early as spring 1899 and announced, “Opel motorcars are the best”.
While 125 years ago the Opel-Patentmotorwagen System Lutzmann was a pioneering achievement as the first automobile from Rüsselsheim, today this is the latest generation of the bestseller Opel Astra, which is designed, developed and manufactured there. The especially dynamic electrified top models Astra GSe and Astra Sports Tourer GSe (fuel consumption according to WLTP : 1.3 l/100 km, CO2 emissions 30-29 g/km) roll off the assembly line in Rüsselsheim, along with the new Astra Sports Tourer Electric. The all-electric compact class estate, one of the first of its kind, made its world premiere at last year’s IAA Mobility, impressing all with its design, comfort and spaciousness, and especially its performance. The electric motor delivers 115 kW/156 hp and a powerful 270 Newton meters of maximum torque. And while many other electric cars are limited to 150 km/h or 160 km/h, the new Astra Sports Tourer Electric can reach a top speed of 170 km/h. A driving range of up to 413 km (WLTP ) is possible on a single charge of the battery. State-of-the-art technologies, such as the class-leading Intelli-Lux LED Pixel Light with 168 LED elements, and the Intelli-Drive 2.0 system with semi-automatic lane change and intelligent speed adaptation, are also available.
125 years after the start of automobile production in Rüsselsheim, Opel and its customers are driving into the future locally emissions-free, with vehicles that are fun to drive and suitable for everyday use. 2024 will be marked by the major anniversary and Opel's continued journey towards electrification, accompanied by celebrations as well as innovative new models. More information about the anniversary year will follow soon.
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AGMC, the official distributor for RIDDARA vehicles in the UAE, has launched the brand’s first fully electric 4x4 pickup in the United Arab Emirates – the RIDDARA RD6. Capable, practical and reliable, the RD6 is a high-performance pickup offering more choice in green mobility to eco-conscious drivers in the UAE.
The news comes following an agreement signed recently between AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles, and RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, for AGMC to distribute the brand across the UAE.
Commenting at the launch, Dr. Andreas Schaaf, CEO - Geely Group Brands at AGMC, said: “We are thrilled to launch the RIDDARA RD6 in the United Arab Emirates. The launch of this exciting new 100% electric pickup represents the first significant milestone in our new partnership with RIDDARA. Offering a stylish, practical, high-performance pickup such as the RD6 to our customers in the UAE aligns with our objectives to offer more choice, more quality, and more excitement in our range. RIDDARA is set to establish a whole new category to the UAE market with an affordable, yet high-performance fully electric pickup that is capable, practical and thrilling to drive. AGMC has always been committed to leading automotive technology innovation in the UAE market, and the arrival of the all-electric RIDDARA RD6 pickup truck will undoubtedly enrich our product lines and bring more choices for green mobility to our customers.”
Dr. Ling Shi Quan, CEO of RIDDARA added: “I am extremely excited to witness this historical launch of RIDDARA, a new energy outdoor ecological brand under Geely Holding Group, here in Dubai. The RIDDARA RD6 will bring a brand-new intelligent, green and electrified experience to all pickup truck users across the Middle East. RIDDARA has established a deep relationship of collaboration with AGMC which marks a significant milestone for us in the Middle East market. AGMC's outstanding leadership in the UAE automotive industry makes it the perfect partner for RIDDARA in this region, jointly opening a new chapter of sustainable high-performance vehicles. This partnership ensures that RIDDARA's grand vision can thrive in the UAE, and together, we have created a new era of electric mobility in the UAE, built on the pillars of adventure, sustainability and cutting-edge technology.”
Caterham is pleased to announce that Yamaha Motor, a renowned Japanese mobility manufacturer, has joined as a development partner for its all-new electric sports coupe, Project V. Yamaha will supply its latest cutting-edge e-axle to the prototype model.
ZEEKR AWR proudly announces its first-ever participation in WETEX, the region’s largest sustainability, clean energy and technology exhibition. Showcasing its commitment to innovation and sustainability, ZEEKR AWR is presenting its premium electric mobility brand at this year’s WETEX event at the Dubai World Trade Centre from October 1 to 3, 2024. WETEX, hosted by Dubai Electricity and Water Authority, serves as a major platform for sustainable innovation in energy, water, and environmental sectors.
ZEEKR AWR’s presence at WETEX underscores its strategic objective of fostering the adoption of electric vehicles (EVs) in the UAE, aligning with the nation’s net-zero goals. At Stand 16, in Sheikh Maktoum Hall, ZEEKR AWR will display two ZEEKR models: the ZEEKR 001, a premium electric shooting brake with a sleek, aerodynamic design and impressive range, and the ZEEKR X, a compact SUV featuring state-of-the-art safety and versatile interior space.