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  3. Rimac's Leap into Urban Mobility: A Glimpse at the Autonomous Robotaxi Revolution

Rimac's Leap into Urban Mobility: A Glimpse at the Autonomous Robotaxi Revolution

14 Jan 2024

Rimac, the renowned creator of the Nevera electric hypercar, is charting a new course beyond high-performance vehicles. The Croatian automaker is set to make waves in the world of mass-market mobility with its Project 3 Mobility initiative. This ambitious venture will see Rimac unveil an autonomous robotaxi, aiming to redefine urban transportation and make a lasting impact on the lives of people worldwide.

Autonomous Technology and Infrastructure

Autonomous Technology and Infrastructure

The pilot prototype of Rimac's autonomous robotaxi is set to debut early this year, with plans for commercial operations scheduled by 2026. While specific details are scarce, reports suggest that the vehicle will have the capability to operate without any human intervention. This marks a significant milestone in the evolution of autonomous driving technology, signaling a future where urban transportation is not only efficient but also devoid of human drivers.

Rimac's holistic approach extends beyond the vehicle itself. The company is actively developing supporting infrastructure to ensure the success of its autonomous mobility initiative. This includes the creation of charging stations, storage hubs, and dedicated parking spaces, forming a seamless ecosystem for the operation of the robotaxi.

Project 3 Autonomy as a Stand-Alone Brand

Project 3 Autonomy as a Stand-Alone Brand

In an intriguing move, Rimac positions Project 3 as a stand-alone brand within its portfolio, distinct from the high-performance supercars the company is known for, as well as the Bugatti brand. This separation underscores the significance of Rimac's commitment to urban mobility and autonomy, signaling that Project 3 is not merely an extension of existing ventures but a dedicated and focused initiative with a unique identity.

Rimac's foray into the realm of autonomous robotaxis represents a pivotal moment in the automotive industry. The company's commitment to accessible and eco-friendly urban transport, coupled with its discreet approach to unveiling the project, builds anticipation for the revolutionary impact the autonomous robotaxi may have. As Rimac continues to push the boundaries of innovation, the unveiling of the pilot prototype later this year promises to be a milestone event in the evolution of urban mobility.

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.

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Maserati Folgore Day

19 Apr 2024
Maserati Folgore Day

On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.