The Jeep® brand and Jeep Jamboree are celebrating 70 years of extreme off-roading adventure this summer. Since 1953, the Rubicon Trail, known as one of the most difficult off-road trails in the world, has been a lifestyle symbol of Jeep 4x4 off-road adventuring for the Jeep community.
This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated with a special event on the Rubicon Trail’s seven-decade anniversary by living the off-road adventure of dreams and, in the process, proving that their stock Jeep vehicles can tackle the impossible, drive off the trail and get them back home. A new video posted on the Jeep brand’s YouTube channel gives a taste of the adventure.
“For more than 80 years, the Jeep brand community has defined the Jeep brand and, for 70 of those years, the Rubicon Trail has been heralded by the community as one of the toughest off-road trails in the world, which combined with its beauty has put the Rubicon Trail on every Jeep 4x4 customer’s bucket list,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Conquering the Rubicon Trail is tangible proof that these Jeep vehicles can literally go anywhere and do anything. As you can see in the video, Jeep 4xe vehicles demonstrate how we continue to push the envelope as we develop our next generation of electrified Jeep 4xe vehicles that can take 4x4 capability to the next level and conquer the seemingly impossible.”
The mighty Rubicon Trail is located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. This world-renowned 4x4 playground spans approximately 22 miles of the toughest off-road terrain on the planet – terrain that Jeep Trail Rated 4x4 vehicles are designed and built to overcome. Jeep Jamboree covers 17.5 miles of the toughest terrain on its trail rides. Elevations on the trail range from approximately 5,400 feet to more than 7,000 feet (approximately 1,646 meters to more than 2,134 meters). Today, the Rubicon is widely recognized as the premiere off-road vehicle route in the United States.
“In 1953, when Mark Smith organized the first Jeep Jamboree with 55 Willys and voyaged across the Sierra Nevada Mountains by way of the Rubicon Trail, off-road recreation was born,” said Pearse Umlauf, president and CEO of Jeep Jamboree. “The following year, Willys Motors — then manufacturer of Jeep vehicles — became involved with the adventure, and Jeep Jamborees have been an off-road tradition ever since and continue to grow. Most recently, we’ve seen a huge surge of interest, especially after the COVID pandemic, with a tremendous demand from people who want to experience their Jeep vehicles in open-air freedom.”
Jeep brand engineers have long used the Rubicon Trail to develop and test its most capable SUVs, including the Jeep Wrangler. Adorned with the legendary Rubicon Trail name, the Wrangler Rubicon took the industry by storm in the summer of 2002. The iconic Rubicon model, inspired by the enthusiasts who dreamt about it and often tried to build one of their own, became available to order straight from the factory, not to mention with a warranty. It was equipped with options unheard of at the time and not available on any production Jeep SUV, including Dana 44 axles, front and rear lockers, disconnecting sway bar, rock rails, oversized 31-inch mud-terrain tires and wheel flares, to truly take off-roading to the next level.
The Jeep Wrangler Rubicon continues to be a “proof of concept” for the Jeep brand, where lessons learned from iconic off-road locations like Rubicon Trail and where feedback gleaned from enthusiasts and Jeep brand loyalists continue to push the brand and the entire Jeep lineup forward. Earlier this year, the Jeep brand celebrated with a special 20th Anniversary Edition, revealed at the 2023 Chicago Auto Show.
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Porsche Centre Abu Dhabi and Al Ain, Ali & Sons Co. L.L.C., proudly unveiled the latest chapter in Porsche’s storied legacy with the launch of the much-anticipated all-electric Macan and Taycan models on October 10 in Abu Dhabi, at a stunning event filled with excitement, innovation, and luxury.
Hosted at the prestigious ADNEC Marina Hall in the capital, the grand evening marked a major milestone in Porsche’s journey of automotive excellence in the emirate, showcasing vehicles that are not just an evolution of Porsche’s new lineup but a bold step into the future of electric mobility.
In keeping with Porsche’s legacy of luxury performance, Porsche Centre Abu Dhabi introduced not only the all-electric Macan but also the new Taycan — two models that embody the brand’s essence of blending high-performance with cutting-edge technology – for Abu Dhabi and Al Ain.
“The introduction of the all-electric Macan and Taycan models represents a significant step forward in Porsche offerings in Abu Dhabi and Al Ain,” said Wissam Khalil, General Manager at Porsche Centre Abu Dhabi and Al Ain at Ali & Sons.
“By integrating advanced electric powertrains and innovative charging solutions, we are not only preserving the Porsche legacy of high performance and design excellence but also paving the way for a future where driving pleasure coexists with zero emissions. These vehicles offer our customers in the UAE unprecedented range, quick charging, and the signature Porsche driving dynamics, all while contributing to a reduced environmental footprint.”
Tesla has once again grabbed headlines with its latest unveiling: two groundbreaking vehicles that promise to reshape the landscape of autonomous driving—the Cybercab and the Robovan. During an event held in Hollywood, CEO Elon Musk introduced these futuristic additions to Tesla's lineup, teasing a future where self-driving cars dominate the roads.
Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC, unveiled the first all-electric Porsche SUV in Dubai, at an exclusive event held at the ME Hotel Dubai.
The launch event was set in an AI Magical Garden, blending cutting-edge technology and a futuristic ambience to embody the spirit of the new all-electric Macan. Created through the collaboration of people and Artificial Intelligence, the event transported guests into an extraordinary landscape where vibrant greenery was illuminated by neon lights. Featuring innovative elements, it set the stage for the debut of Porsche’s latest marvel, which inspired both the guests and the AI-driven atmosphere and experiences.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
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