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THE HYPERCAR REVOLUTION

08 Apr 2023

Laffite Automobili is preparing to start a new era in the world of hypercars. On the occasion of the Miami Grand Prix, the new Italian manufacturer founded by Bruno Laffite, whose name is historically linked to Formula 1, will unveil five electric Hypercars (three specific models plus two other evolutions) that will make history

Bruno Laffite's dream

Bruno Laffite's dream

My dream has always been to see race cars on the road," reveals Bruno Laffite. "It has never left me since I was a child and has even increased throughout my life. After almost ten years of research, work and development, I created Laffite Automobili and gathered around me one of the best teams in the world to give substance to my ambition." With patience, talent and dedication, Bruno Laffite has worked to define the foundation of his brand, which draws its DNA from motor racing. The founder of Laffite Automobili has imposed his technical choices and seduced the most illustrious partners to create a range without compromise on luxury and technology. Fabrizio and Giorgetto Giugiaro, the two italian creative souls of GFG Style, an independent and established style center, recognized among the most important designers in the world, immediately embraced this incredible project. So did L.M. Gianetti, the renowned Torino-based engineering and automobile manufacturing company, for decades linked to the best teams and the most prestigious manufacturers. “When Fabrizio Giugiaro understood the scope of what I wanted to achieve”, admits Bruno Laffite, "he smiled at me and said: 'Let's create a car revolution together'. Creating three Hypercars at the same time had never been done before. It was an incredible challenge. We made it even more unique by creating two new segments in the Hypercar world at the same time." Fabrizio Giugiaro, a world reference in terms of exceptional cars, was passionately involved in this daring project. "It is an honor for us to be able to write the first pages of a new chapter in the automotive industry with Laffite Automobili", says the Italian designer, "we have worked to fulfill Bruno Laffite's wishes, combining the best of aesthetics, elegance and excellence for each of the three cars".

The first three Laffite Automobili Hypercars benefit from the technology and engineering developed by LM Gianetti. Founded in 1966, the Piedmont-based company has built an international reputation by collaborating with top automotive designers and official racing teams in the F1, WRC and GT championships, contributing to the success of iconic cars such as the Lancia 037 and the Delta HF. "We are proud to be associated with Bruno Laffite's initiative” say Paolo and Luisa Gianetti, “which is inspiring and exciting. We look forward to the May 3 launch in Miami, which we are sure will amaze the world."

About Laffite Automobili

About Laffite Automobili

Laffite Automobili is a new hypercar brand based in Torino and founded by Bruno Laffite. At its official launch in May 2023, the company will present its first three models (plus two others evolutions). Each of the three models will be positioned in its own segment, two of which will be completely innovative in the automotive industry. The production line of LM Gianetti will deliver the first models already ordered to their lucky owners during the winter of 2024.

About Bruno Laffite

About Bruno Laffite

Like his uncle Jacques Laffite, the famous Formula 1 driver of the 1980s, Bruno Laffite regular distinguished himself as a professional driver between 1990 and 2000, ranked among the top 10 drivers of his generation and participating over 100 races. In 2014, Bruno Laffite has created and developed a company dedicated to car manufactury. In recent years, his company has homologated for the road in California two first Hypercars inspired by "rally-raid" and "sport prototype "races. Today, Bruno Laffite, the founder of LaffiteAutomobili, merges his passion, inspiration and racing expertise to create a series of revolutionary hypercars that have never been developed before.

Motor 283

BY Motor 283

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Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

23 May 2024
Everrati and W Motors Join Forces to Further Develop and Manufacture EVs

Everrati, the leading technology company specializing in redefining and future-proofing automotive icons through cutting-edge electric vehicle (EV) powertrains, is delighted to announce a strategic partnership with W Motors, a luxury hypercar manufacturer and mobility solutions provider based in Dubai, UAE. This collaboration is set to revolutionize the landscape of bespoke electric vehicles across multiple sectors in the Middle East and beyond.

AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

23 May 2024
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With Zeekr

AW Rostamani Group (AWR), a leading conglomerate in the UAE, has announced its sponsorship and active participation in this year’s Electric Vehicle Innovation Summit (EVIS). Taking place from May 20-22 at ADNEC, Abu Dhabi, the summit will showcase AWR’s commitment to the future of mobility through its premium electric vehicle brand, Zeekr – newly introduced in the UAE to cater to the rising demand for EVs in the country.

AWR's participation aligns with the UAE's ambitious EV goals and its dedication to sustainable mobility. At the summit, Roberto Colucci, Director of Zeekr UAE, AW Rostamani Group, will contribute to a panel discussion titled 'Roadmap to Electrification – Insights into the Middle East EV Market.' The panel will explore challenges, solutions, and best practices for successful EV market development in the region.

Latest project from CALLUM to make global public debut at Concours on Savile Row

23 May 2024
Latest project from CALLUM to make global public debut at Concours on Savile Row

CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, will be seen in public for the first time at Concours on Savile Row, London on 22-23 May 2024.

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. The first running prototype will be displayed outside Edward Sexton’s store throughout the free-to-attend event that celebrates the long history that car manufacturers and tailors share.

Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE has been crafted to ensure the utmost capability, refinement and beauty for discerning adventurers. As an all-electric vehicle, it’s powered by a 42kWh battery with anticipated range of 170 miles, with the option to specify an ultra-fast charging battery for full charge in under ten minutes. Measuring 4,047mm in length and 1,900mm in width, and weighing just 1,150kg, it boasts sportscar performance with 0-60mph achieved in under four seconds.

“The CALLUM SKYE is bold, beautifully engineered and crafted with refinement and craftsmanship. The same can be said for the world-leading bespoke tailoring that exists on Savile Row. We can’t wait to see and hear the reactions of event visitors who will be the first to see SKYE in person,” says David Fairbairn, managing director, CALLUM. “Compact, capable and extremely beautiful, we’re confident that this representation of the SKYE exterior will turn heads, as we invite those interested in commissioning a CALLUM SKYE to reserve their build slot.”