The CUPRA x L.G.R eyewear collection is a perfect embodiment of the brands' shared passion for innovation and design excellence. Drawing inspiration from CUPRA's cutting-edge vehicle models, the collection boasts sleek lines, bold shapes, and sophisticated materials that exude the essence of high-performance and elegance. Each pair of glasses is meticulously handcrafted by skilled artisans, ensuring the utmost quality and precision.

What sets this collaboration apart is the strong emphasis on sustainability and eco-consciousness. CUPRA and L.G.R have taken significant steps to ensure that the entire production process is environmentally friendly. From using recycled materials for frames to implementing eco-friendly manufacturing practices, the collection showcases the brands' commitment to reducing their carbon footprint and promoting responsible consumption.

Speaking at the event, Wayne Griffiths, CEO of CUPRA, expressed his excitement about the collaboration: "CUPRA is not just an automotive brand; it represents a lifestyle of performance, innovation, and sophistication. Partnering with L.G.R enables us to expand our vision beyond the automotive world and create products that resonate with our global community. We are thrilled to collaborate once again and introduce a collection that captures the spirit of CUPRA."

Luca Gnecchi Ruscone, founder of L.G.R, shared his enthusiasm for the collaboration and the common values both brands share: "CUPRA and L.G.R share a passion for craftsmanship and originality. Our collaboration is a testament to the creative possibilities when two like-minded brands come together. We are proud of the collection we've crafted and believe it will resonate with fashion-conscious consumers who appreciate style and sustainability."

The CUPRA x L.G.R eyewear collection will be available in select boutiques worldwide and through their respective official online stores, making these exclusive pieces accessible to fans and fashion enthusiasts globally. With a wide range of styles and colors to choose from, the collection aims to cater to diverse tastes while maintaining the highest standards of quality.