Formula E has today announced its integration into the Asphalt 8: Airborne video game with the launch of its GEN2 race car – in special edition Asphalt livery – to the game’s 6 million monthly active users. Users will be able to race the all-electric championship’s GEN2 car on its Rio de Janeiro track from 12 to 25 March 2024.
This is the first of three Formula E time-limited events in Asphalt 8 this year, with the GEN2 playable on Asphalt 8’s ‘Munich Subway’ and ‘The Great Wall’ tracks in May to coincide with Formula E’s Berlin and Shanghai races respectively.
Available on mobile and PC, participants will compete in challenges, going head-to-head on exaggerated tracks with boosts, ramps, and multiple routes to reach the finish line. Complete enough challenges across the three events and players will unlock the GEN2 car permanently.
This initiative is launched in the lead-up to the ABB FIA Formula E World Championship's Round 4 on Saturday, 16 March, set to take place against the vibrant backdrop of São Paulo, Brazil, for its second consecutive year.
Sanjay Shivaram, Strategy & Media Programme Director, Formula E said: “Launching our GEN2 car in Asphalt 8 takes the gaming community and Formula E fans one step closer to the action and thrill of electric racing. Formula E’s unique combination of the most competitive wheel-to-wheel racing in iconic city centres is brought to life in a whole other dimension in this game.
“Given our increasingly young, digitally savvy, and curious fan base, this initiative is more than just a gaming experience; it's a chance to create additional avenues for fans to connect with – and immerse themselves in – the sport."
Igor Antonov, Vice President Live Games, Gameloft, said: "At Gameloft, we believe there’s a hero in all of us, waiting to be unleashed in the virtual worlds we create. We’re delighted to feature Formula E, a championship with a mission that also offers plenty of thrills along the way. We can’t wait for our fans to dive into this experience in Asphalt 8 and enjoy every bit of the action.”
Asphalt 8, first released in 2013 by Gameloft, is the 10th major game in the Asphalt series, with 500,000 daily active users; it is one of the largest racing games in the world alongside its successor Asphalt 9 boasting 15 million monthly active users across its different titles.
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Pagani Automobili is pleased to present the new Huayra R simulator, an advanced virtual driving system developed in collaboration with Racing Unleashed, a high-end simulator manufacturer employed in training professional pilots. Initially exclusively available to Huayra R owners, the new product will soon be accessible to the public through the international Pagani dealer network.
«We aimed to create a professional, dynamic driving simulator with an extraordinary level of immersion and realism, intending to contribute to the constant refinement of our customers' driving styles. Our ambition was to transform it into a genuine design object, a product with artistic value destined to occupy a prominent place within the homes of Huayra R owners. For this reason, we dedicated extreme attention to creating a product that reflects our cars' extraordinary uniqueness.» (Franco Morsino, Vehicle Dynamics Lead at Pagani Automobili) Thanks to the simulator, drivers will be able to become familiar with their vehicle in a safe environment, accumulate miles, build confidence in their skills, and discover the secrets of the many international circuits available in advance.
Formula E has today announced a new partnership with Ubisoft through the integration of a Formula E universe including its Tokyo, Berlin and London circuits that will be recreated and implemented in its popular Trackmania game.
Players will also have access to a bespoke Formula E Championship livery as well as those from all 11 race teams. Attack Mode and energy management systems will also be incorporated into the game via a Formula E Game Mode, with three, competitive live events per circuit and cash prizes up for grabs.
In a groundbreaking collaboration, CUPRA and Playseat® have joined forces to deliver an unparalleled experience for racing enthusiasts. The result? The Playseat® PRO CUPRA Racing Formula E simulator cockpit, designed to immerse gamers in the adrenaline-fueled world of Formula E like never before.
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