Following the success of the inaugural Four Seasons Drive Experience through Tuscany, the leading luxury hospitality company announces two new itineraries for 2023 that will showcase the best of the European Alps and one of North America’s food and wine capitals, Napa Valley. From behind the wheel of a luxury vehicle, guests can look forward to once-in-a-lifetime dining experiences, customized routes, and insider access to local talent and unique cultural offerings, allowing the discovery of each destination from a new perspective. Four Seasons Drive Experience in the Heart of the Alps from June 12 to 18, 2023, and Four Seasons Drive Experience Through Napa Valley from October 29 to November 4, 2023, will deliver driving experiences that showcase the best of these new itinerary destinations. When not on the road, guests in the Alps will stay at Four Seasons Hotel des Bergues Geneva and Four Seasons Hotel Megève. While in Napa Valley, travelers will stay at Four Seasons Resort and Residences Napa Valley.
From behind the wheel of a luxury vehicle, guests can look forward to once-in-a-lifetime dining experiences, customized routes and insider access to local talent and unique cultural offerings, allowing discovery of each destination from a new perspective. Four Seasons Drive Experience in the Heart of the Alps from June 12 to 18, 2023 and Four Seasons Drive Experience Through Napa Valley from October 29 to November 4, 2023, will deliver driving experiences that showcase the best of these new itinerary destinations. When not on the road, guests in the Alps will stay at Four Seasons Hotel des Bergues Geneva and Four Seasons Hotel Megève. While in Napa Valley, travellers will stay at Four Seasons Resort and Residences Napa Valley.
Four Seasons Drive Experience is a natural extension of who we are and what we deliver – creating curated experiences that allow guests to discover the character of a locale in new and unexpected ways, says Alejandro Reynal, President and CEO, of Four Seasons Hotels and Resorts. “From behind the wheel of a luxury vehicle, guests will enjoy an exceptional drive experience, always with Four Seasons service and a genuine heart as their guide.
From the accommodations and trip itinerary to the exclusive excursions and tailored local experiences, all will be delivered with the attention to detail, exceptional quality, and caring service for which Four Seasons is renowned. Guests booking a Four Seasons Drive Experience will enjoy expertly curated experiences with lesser-known wonders and hidden locales tailored to each traveller, organized by the Four Seasons team, for a truly unparalleled journey.
Four Seasons Drive Experience has redefined the world of luxury driving tours, crafting exceptional experiences by bringing together the expertise of Four Seasons and our partners at Canossa Events, says Marc Speichert, Executive Vice President and Chief Commercial Officer. In 2023, we are bringing the Four Seasons Drive Experience to new, highly sought-after destinations based on a deep understanding of our guests, delivering a luxury experience that reflects the genuine care and empathy that is at the core of Four Seasons.
From start to finish, both itineraries are designed to celebrate the romance of road travel and savour every moment of the journey as well as the destination, whether from a guest’s own luxury vehicle or one coordinated by the dedicated guest services team.
We couldn’t be happier with the guest feedback received after last year’s Tuscan itinerary that was conceptualized around a love for cars and immersive programming to experience all that the destination has to offer, says Luigi Orlandini, Chairman and CEO, of Canossa Events. With Tuscany now in the rearview mirror, we’re excited to captivate guests with these new and desirable offerings with Four Seasons that will create memories to last a lifetime.
The week-long itinerary will begin at Four Seasons Hotel des Bergues Geneva, which will serve as the home base for the next few days, with enchanting views of Lake Geneva and an iconic backdrop of snow-capped Alps. A welcome dinner will provide the perfect setting for getting acquainted with fellow travelers. While in Geneva, guests will visit Gruyère Village – regarded as one of the most beautiful villages in the region and home to the well-known Swiss cheese. Thereafter, they will embark on a panoramic tour across UNESCO World Heritage Lavaux, Vineyard Terraces – a 30-kilometer (19 miles) stretch of land with striking hillside terraces - before being escorted through historical wine estates dating back to the Middle Ages for a Swiss wine and cheese pairing.
In the days that follow, travelers will journey towards the final destination of Megève, stopping along the way to learn about the timeless art of watchmaking – from design and prototype development to machining. The afternoon will include an adrenaline-fueled drive passing through Chateau d’Avully, known for soaring towers and iconic architecture before arriving at Four Seasons Hotel Megève to rest and recharge.
Programming in Megève includes an exhilarating trip to the Alpine town of Annecy winding through the mythic Aravis roads and crossing sky-piercing mountains; a visit to Mont Blanc Massif – an awe-inspiring mountain range featuring arresting 360-degree views of the French, Swiss, and Italian Alps; and taking on the remote Grand Saint Bernard Mountain pass that connects Italy and Switzerland to conclude their journey back to Megève.
This itinerary for food enthusiasts is centered around the best culinary experiences that promise to invigorate palates and tantalize tastebuds. In one of the food capitals of North America, guests will arrive at Four Seasons Resort and Residences Napa Valley, home for the next seven days.
The journey will begin with a celebration of innovative gastronomy – a welcome dinner at the property’s Vineyard Barn featuring an architectural design that embodies Napa’s rich farming heritage, framed by picturesque forests and unobstructed views of the mountains. The next day will start with a scenic drive to Tomales Bay for an immersive oyster farming experience followed by a gourmet lunch overlooking the bay. In the evening, guests will enjoy a sumptuous dinner for the senses.
For the final days of the itinerary, guests will take a private ferry tour around San Francisco Bay and end the seven-day experience in the clouds with hot-air balloon rides that offer panoramic views of the vineyards and undulating mountains.
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Boasting coastal views, extravagant castles, and an enclave of exciting experiences, Cardiff is undoubtedly the perfect city for your next adventure. The story of Cardiff features action and adventure, tales of the Romans, and strongholds fortified by William the Conqueror himself. Step through ancient history to discover the more modern side of the metropolitan capital of Wales. We’ve curated the ultimate city-break guide to Cardiff, including where to stay, where to dine, and most importantly, all the best adventures to spend your time!
California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting one's way throughout the state.
Launched today with the “Let’s Play” global campaign, the Ultimate Playground represents the first brand evolution for the state in more than a decade to inspire domestic and international travelers to visit California. As people yearn to escape modern-day stressors more than ever, consumers naturally gravitate to California’s fun and free-spiritedness as a vacation destination.
“California’s playful lifestyle, paired with our abundance of experiences, create something no other destination can claim – California is the Ultimate Playground,” said Caroline Beteta, president and CEO of Visit California. “The power of play is scientifically proven, and majorities of every generation aren’t satisfied with the amount of time they spend playing. It’s time for that to change.”
California has always captivated travelers, specifically drawing young adventurers and families from the Gulf States with its irresistible combination of pleasant weather, breathtaking scenery, and laid-back lifestyle where everyone is welcomed. From its sun-kissed beaches and iconic nature reserves, to its vibrant urban centers, theme parks and Edu-tourism offerings, California stands out as a timeless year-round destination for family exploration, discovery, and play! While the Golden State boasts plenty of mainstream hotel brands and shopping stores, it also offers hundreds of the finest luxury shops and high-end hotels and resorts, that are just perfect for family travelers from the Gulf States. As The Ultimate Playground, California offers something for all family members to thoroughly enjoy and revel in. Here are six iconic Californian cities that truly make the Golden State The Ultimate Playground for Family Adventures.
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