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  3. Nissan creates a special world for its cars in Fortnite

Nissan creates a special world for its cars in Fortnite

24 Oct 2023
  • What new characters will Nissan introduce in Fortnite?

The Japan Mobility Show, formerly known as the Tokyo International Motor Show, witnessed several premieres of various concept cars, including four cars showcased by Nissan. Under the roof of the International Exhibition Center in Tokyo, the company displayed its collection of supercar tests, but this is not the only place where these distinctive cars will be displayed. It will appear virtually for Nissan fans to enjoy in the Fortnite game, which is part of the exciting marketing campaign adopted by the Japanese manufacturer.

Virtual characters and Nissan concept cars in Fortnite

Virtual characters and Nissan concept cars in Fortnite

The characters of the car from Nissan's new supercar tests will receive a special virtual character with a consistent design and an integrated virtual story, commensurate with the idea of the car in general within the game. For example, the character Kei: who Nissan describes as a board member of a startup focused on the future of travel, including space. She sees the Hyper Tourer concept as a car that can be used for both business and leisure, where she can meet new people while doing her job and enjoying driving her supercar.

On the other hand, Masa is an adventure athlete who moved with his wife and two children to a rural mountainous area, where Hyper Adventure meets his needs and helps him provide the best life experience possible for his children. As for Yuki: With her experimental Hyper Punk, they express artistic uniqueness, while Tim: He is a chef in a French restaurant in Tokyo and the Hyper Urban is ideally suited to meet his needs for smart urban mobility.

But, there's more, as of October 25, Fortnite players will be able to explore not only four new characters but also four cars in the game. Nissan says, “Future cars and cities are connected through the electrical grid, and the player’s mission will be to save the world by integrating into the game’s events and character development.” It is worth noting that the new BMW X2 also appeared in Fortnite before its official appearance.

Of course, Nissan is not the only brand showcasing its exciting concepts at the 2023 Japan Mobility Show. For example, Toyota unveiled the FT-Se concept, an electric sports car. Also, Kawasaki launched a buggy equipped with a hydrogen fuel cell engine. Mitsubishi also presented an off-road minivan and Nissan test cars in the Fortnite game

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.

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