Prepare your senses for an awe-inspiring experience as you enter the lobby at Rixos Premium Dubai from now until the first week of December. Known for its unmatched visual aesthetics and luxury, the iconic hotel recently introduced a state-of-the-art lobby installation to blur the lines between real and imaginary. Aptly named “Echos; Inside the Loophole”, this technological masterpiece was built by the creative geniuses at Hybrid Xperience, a new studio that combines technology and art to create incredible experiences.
Located at the heart of the spacious lobby at Rixos Premium Dubai, Echos: Inside the Loophole comprises a wide, open vertical cylinder with an immense, sharp display inside. As you step into this spellbinding loophole, a mix of overwhelming, surreal effects will take you to the world of the unknown, bridging the gap between the physical and visual worlds. A magical fusion of echoing sounds and incredible visuals seamlessly switch, creating a sense of wonder and defying the shackles of time.
Striving to continue blending the virtual and physical worlds, Hybrid Xperience is setting the bar higher for art visualisation by creatively implementing various art styles with the help of cutting-edge technologies, including artificial intelligence and holography. Their services extend beyond their recent lobby installation to 3D mapping, real-time interactivity, holograms, VFX/CG content, and more. Many of these technologies have been used to make Echos: Inside the Loophole, ingraining the ability to catch the heart and mind.
Hybrid Xperience has been redefining the art scene with technology for years, with its artistic touch spanning Dubai, the wider GCC, and North America. Their clientele base boasts big names from various industries in the region, including the Museum of the Future and Dubai Mall in UAE, along with NEOM and Aramco in Saudi Arabia. Outside the GCC, Hybrid Xperience has implemented its artistic skills with some big names in entertainment, including Netflix and TikTok.
Continuously redefining the hospitality experience with luxury and innovation, Rixos Premium Dubai ensures guests are always entertained, relaxed, and amazed. From breathtaking views to ultra-luxurious stays and lively events, the iconic hotel excels at all levels and with every venue. With the recent launch of Echos: Inside the Loophole, guests are in for an unforgettable mind-blowing experience, from the moment they enter the lobby of this sensational hotel.
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Boasting coastal views, extravagant castles, and an enclave of exciting experiences, Cardiff is undoubtedly the perfect city for your next adventure. The story of Cardiff features action and adventure, tales of the Romans, and strongholds fortified by William the Conqueror himself. Step through ancient history to discover the more modern side of the metropolitan capital of Wales. We’ve curated the ultimate city-break guide to Cardiff, including where to stay, where to dine, and most importantly, all the best adventures to spend your time!
California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting one's way throughout the state.
Launched today with the “Let’s Play” global campaign, the Ultimate Playground represents the first brand evolution for the state in more than a decade to inspire domestic and international travelers to visit California. As people yearn to escape modern-day stressors more than ever, consumers naturally gravitate to California’s fun and free-spiritedness as a vacation destination.
“California’s playful lifestyle, paired with our abundance of experiences, create something no other destination can claim – California is the Ultimate Playground,” said Caroline Beteta, president and CEO of Visit California. “The power of play is scientifically proven, and majorities of every generation aren’t satisfied with the amount of time they spend playing. It’s time for that to change.”
California has always captivated travelers, specifically drawing young adventurers and families from the Gulf States with its irresistible combination of pleasant weather, breathtaking scenery, and laid-back lifestyle where everyone is welcomed. From its sun-kissed beaches and iconic nature reserves, to its vibrant urban centers, theme parks and Edu-tourism offerings, California stands out as a timeless year-round destination for family exploration, discovery, and play! While the Golden State boasts plenty of mainstream hotel brands and shopping stores, it also offers hundreds of the finest luxury shops and high-end hotels and resorts, that are just perfect for family travelers from the Gulf States. As The Ultimate Playground, California offers something for all family members to thoroughly enjoy and revel in. Here are six iconic Californian cities that truly make the Golden State The Ultimate Playground for Family Adventures.
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