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  3. TAG Heuer’s commitment to Formula 1 runs deep

TAG Heuer’s commitment to Formula 1 runs deep

04 Apr 2023

Since its inception in 1860, TAG Heuer has been a brand synonymous with precision, innovation, and performance. It is therefore no surprise that the brand has established a deep commitment to Formula 1, the pinnacle of motorsport, over the years. Through legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer has cemented its place as one of the most respected and admired names in the sport.

TAG Heuer iconic drivers

 TAG Heuer iconic drivers

Juan Manuel Fangio, the Argentine racing driver who dominated the 1950s, is widely considered to be one of the greatest drivers of all time. Fangio was a four-time Formula One World Champion and is remembered for his grace, style, and precision. TAG Heuer had a long-standing relationship with Fangio, and in 2014, the brand unveiled a special edition watch in his honor - the TAG Heuer Carrera Calibre 1887 Chronograph Fangio Limited Edition. This watch, which was limited to just 4,000 pieces, pays homage to the driver's achievements and his love of speed.

Another iconic driver who is closely associated with TAG Heuer is Ayrton Senna. The Brazilian racing driver, who won three Formula One World Championships before his untimely death in 1994, is widely regarded as one of the most talented drivers of all time. Senna was also a TAG Heuer ambassador, and the brand has honored his memory with several limited edition watches. One such watch is the TAG Heuer Carrera Calibre 16 Senna Special Edition, which features a design inspired by Senna's racing helmet.

Special and core edition watches

Special and core edition watches

In addition to its special edition watches, TAG Heuer has also released a core collection of Formula 1 watches. These watches are designed with the needs of motorsport enthusiasts in mind and are highly functional, reliable, and durable. The TAG Heuer Formula 1 collection features a variety of models, including chronographs, GMT watches, and quartz watches. Each model is designed to withstand the rigors of racing, with features like water resistance, shock resistance, and scratch-resistant sapphire crystals.

TAG Heuer's commitment to Formula 1 runs deep, and the brand's history is intertwined with that of the sport. Through its partnerships with legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer has cemented its place as one of the most respected names in motorsport. Whether you are a professional driver or a racing enthusiast, TAG Heuer's Formula 1 watches are the perfect choice for anyone who values precision, performance, and style.

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.

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