In the heart of the Engadine valley, where alpine glitz meets frozen elegance, The I.C.E. St. Moritz has emerged as a cultural and lifestyle automotive event like no other. The renowned resort town, known for its timeless allure and international hautevolée patronage, becomes a winter wonderland when temperatures plummet, setting the stage for a unique convergence of art, design, fashion, and craftsmanship. The frozen lake transforms into a white canvas, welcoming a weekend of unparalleled winter festivities and showcasing the world's finest cars in a breathtaking display of opulence.
The I.C.E. St. Moritz unfolds its magic every year when the Engadine's famous lake freezes over, offering a pristine canvas for the creative minds that gather. This open-air playground becomes a hub where collectors, car enthusiasts, and aficionados of design and lifestyle come together to celebrate an alternative winter experience. It's a captivating blend of static displays and dynamic activities that elevate the event into a glamorous yet 'down-to-ice' Concours d'Elegance.
Picture classic and collector cars gracefully displayed against the backdrop of a frozen lake, their sleek designs mirrored in the glistening ice. The I.C.E. brings these automotive masterpieces to life, not just as static showcases but as dynamic participants, gracefully navigating the frozen expanse. The juxtaposition of luxury and the wintry surroundings creates a surreal ambiance, turning the event into a sensory delight for attendees.
At the heart of The I.C.E. is the spirit of togetherness, amplified by the continuous support of an impressive lineup of partners. From iconic luxury brands like Richard Mille, Loro Piana, UBS, Vista Jet, and Badrutt's Palace, these partners contribute to the event's grandeur. The collaboration between these esteemed names and The I.C.E. creates an atmosphere where patrons can immerse themselves in the world of luxury, networking and mingling with like-minded individuals who appreciate the finer things in life.
WE CALL IT ICESTYLE – an apt description for The I.C.E. St. Moritz, where automotive elegance meets frozen opulence. This annual gathering transcends the conventional, creating a unique space where style, sophistication, and icy elegance converge. The frozen lake becomes a stage for the world's most exquisite cars, a canvas for creative expression, and a testament to the enduring allure of St. Moritz. The I.C.E. is not just an event; it's an experience that defines winter luxury in its most refined form.
Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.
Boasting coastal views, extravagant castles, and an enclave of exciting experiences, Cardiff is undoubtedly the perfect city for your next adventure. The story of Cardiff features action and adventure, tales of the Romans, and strongholds fortified by William the Conqueror himself. Step through ancient history to discover the more modern side of the metropolitan capital of Wales. We’ve curated the ultimate city-break guide to Cardiff, including where to stay, where to dine, and most importantly, all the best adventures to spend your time!
California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting one's way throughout the state.
Launched today with the “Let’s Play” global campaign, the Ultimate Playground represents the first brand evolution for the state in more than a decade to inspire domestic and international travelers to visit California. As people yearn to escape modern-day stressors more than ever, consumers naturally gravitate to California’s fun and free-spiritedness as a vacation destination.
“California’s playful lifestyle, paired with our abundance of experiences, create something no other destination can claim – California is the Ultimate Playground,” said Caroline Beteta, president and CEO of Visit California. “The power of play is scientifically proven, and majorities of every generation aren’t satisfied with the amount of time they spend playing. It’s time for that to change.”
California has always captivated travelers, specifically drawing young adventurers and families from the Gulf States with its irresistible combination of pleasant weather, breathtaking scenery, and laid-back lifestyle where everyone is welcomed. From its sun-kissed beaches and iconic nature reserves, to its vibrant urban centers, theme parks and Edu-tourism offerings, California stands out as a timeless year-round destination for family exploration, discovery, and play! While the Golden State boasts plenty of mainstream hotel brands and shopping stores, it also offers hundreds of the finest luxury shops and high-end hotels and resorts, that are just perfect for family travelers from the Gulf States. As The Ultimate Playground, California offers something for all family members to thoroughly enjoy and revel in. Here are six iconic Californian cities that truly make the Golden State The Ultimate Playground for Family Adventures.
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