Held at the 2025 SEMA Show, the PRO Cup Challenge invites automotive restylers to design an accessory package for a new-model vehicle that appeals to a broad audience. The restyling shop's Ford F-150 SuperCrew was selected for its marketability, creativity, ease of replication, and profitability by a panel of judges. The Ford F-150 SuperCrew showcases golden anniversary graphics celebrating 50 years of the iconic model. Built around the theme “Black Label,” a term typically reserved for the pinnacle of its kind, the truck offers a fresh take on a concept never explored in the restyling space. The “5.0” badging pays homage to the powerful 5.0 Coyote engine under the hood, further emphasizing the vehicle’s performance pedigree. “Automotive Concepts’ build showcases exactly what the PRO Cup Challenge is about: turning creativity into real business opportunity,” said Kevin Gillis, PRO Chair. “They’ve created a one-of-a-kind vehicle that dealerships can sell, customers will love, and the aftermarket can capitalize on. It’s exciting, it’s attainable, and we’re proud to honor them for this achievement.”  Auto Additions from Westerville, Ohio, earned the PRO Cup Challenge People’s Choice Award for its customized 2025 Lexus GX 550, as voted on by SEMA Show attendees. Themed the “Takumi Edition,” the build features premium accessories from Eastman/Llumar, XPEL, TRI State, Oracle Lighting, Tentative Rago Fab, Avery, Voxx, Luxwood, and Katzkin. Inspired by the Japanese concept of Takumi, meaning “artisan,” the theme pays tribute to master craftsmanship, a distinction achieved only after more than 60,000 hours of honing one’s skills. Additional companies that competed in the PRO Cup Challenge were Sun Line Sunroofs (2026 Chevrolet Silverado 1500), Mars of Billings (2026 Kia Sportage), Auto Trim Restyling (2025 Toyota 4Runner), and DV8 Customs (2025 Ford Bronco).