Exhibitors receive attractive full-service packages and comprehensive support German exhibitors benefit from an attractive full-service package that keeps their own organizational efforts to a minimum. In addition to reduced participation costs, this includes stand construction and equipment, optimal placement, and organizational handling by Messe Essen. Accompanying communication measures such as promotion by local influencers and an organized industry tour to establish initial contacts in the run-up to the trade fair are also included in the package. These are ideal conditions for exhibitors, as the response so far shows: "Our participation in the last GT Show was a complete success for us in every respect. The organization ran smoothly, and the event has given our business in China and, to some extent, other Asian markets a lasting boost. We were able to gain numerous valuable insights, which we have since successfully integrated into our company. In addition, we continue to maintain close and ongoing contact with our Chinese partners," explains Marcel Brühl, Office Manager at chip tuning specialist EVC electronic.

“Made in Germany” is highly regarded The GT Show is considered a key industry event in China and takes place annually in the metropolis of Suzhou, located in close proximity to China's economic powerhouse Shanghai. The exhibitors' offerings include the areas of street cars & high performance, off-road & outdoors, and car care & services. The event is organized by the China United Rubber Corporation (CURC) and Gailian (Suzhou) Exhibition. Most recently, 418 exhibitors with more than 1,000 brands and over 4,000 vehicles participated in the event. The GT Show offers German companies excellent opportunities to establish contacts with end customers and distribution partners. This is because the Chinese market for vehicle customization is one of the fastest growing in the world. Young car enthusiasts in particular are increasingly investing in performance upgrades, sporty designs, and smart vehicle modifications. “Made in Germany” is highly regarded: German products enjoy an excellent reputation in China for quality, technology, and reliability.