Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers, and fans from every corner of the scene. “Horsepower Rodeo exemplifies the spirit of the aftermarket -- bold, creative, and unapologetically passionate,” said SEMA Vice President of Events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.” As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media, and influencers. “Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.” Horsepower Rodeo will run daily throughout the Show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts, and raw horsepower that define the world of motorsports. “We’re focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA Trade Show Director Andy Tompkins. “It’s loud, it’s wild, and it’s the kind of experience that sticks with you long after the Show ends.”