The cars in the videos don’t have a normal glossy or matte finish. Instead, they feature a holographic paint that reflects light in a way that shifts colors depending on your angle. One second it’s purple, the next it’s green, and then it goes gold. This isn’t a simple wrap or sticker, this is actually a multi-layer paint job that mixes pigments and clear coat in a way that creates a real hologram effect. The result is eye-catching, bold, and completely unique.

While holographic paint has been around in custom shows and tuner circles, social media has made it go viral. Thanks to platforms like YouTube, TikTok, and Instagram, more people are discovering this bold new look. The video that sparked the latest buzz was shot in natural light, showing off the full effect without filters. It’s the kind of clip that stops you mid-scroll and makes you want to know more about how it’s done, and how much it costs.

Getting a holographic paint job isn’t something every shop can do. It takes special materials, skill, and a controlled environment to apply correctly. Prices can go up fast depending on the size of the car and the complexity of the finish. But for those who want to make a bold statement and don’t mind turning heads on every street, it’s one of the most striking customizations out there. Just expect to pay more and spend extra time on upkeep.