Attendees at the 2025 SEMA Show will get an exclusive look at the Dallara EXP, a full carbon-fiber spec racecar, showcased alongside a Top Fuel Funny Car driven by Paul Lee during the 2025 racing season. Visitors can also put their driving skills to the test with two AK Dallara racing simulators, featuring the same EXP model on the Indianapolis Motor Speedway road course. PRI’s participation in the SEMA Show highlights the powerful connection between racing and the performance aftermarket. According to the Motorsports Economic Impact Study, the performance racing industry generates $69.2 billion in economic activity, supports over 318,000 jobs, and drives innovation across the automotive sector. Through its SEMA presence, PRI aims to showcase the latest in performance racing technology, strengthen industry partnerships, and inspire new audiences to engage with the world of motorsports.

“The SEMA Show is one of the most important gatherings for the performance aftermarket industry,” said Michael Good, PRI President. “PRI is proud to bring racing’s latest innovations and iconic cars to Las Vegas while sharing insights into the business of motorsports.” Throughout the week, PRI leaders will take part in media interviews, industry meetings, and educational sessions. Good will appear on SEMA Live at the PRI booth on Thursday, Nov. 6 at 10:30 a.m., while General Manager Jim Liaw will lead a session titled “Tapping Into Baja SAE and Formula SAE For Your Future Talent Needs” on Tuesday, Nov. 4 at 2 p.m. in the FutureTech Studio. Karin Davidson, PRI Show Director, added: “Visitors to the PRI booth will have a unique chance to experience racing technology firsthand—from advanced simulators to seeing real race cars up close.” The PRI Show, known as the premier event for racing professionals, continues to deliver cutting-edge tools, technology, and insights that fuel the global motorsports industry. SEMA attendees are encouraged to visit booth #22321 for a truly immersive racing experience.