The SEMA Show in Las Vegas is preparing to host one of its most exciting competitions of the year, the PRO Cup Challenge. From November 4 to 7, six American restyling shops will showcase custom builds designed to impress judges and buyers alike. The contest focuses on creativity, marketability, and profitability, with strict rules of no more than 40 labor hours and a wholesale cost under 12,500 dollars. For car fans in Saudi Arabia and across the Gulf, this event highlights the latest global trends in custom vehicle styling.
Among the six finalists, Auto Additions Inc. and Auto Trim Restyling stand out. Auto Additions brings its experience in designing dealer-ready packages that balance practicality with eye-catching appeal. Auto Trim Restyling enters with momentum after winning the 2024 People’s Choice Award for its custom Toyota Land Cruiser, a model with strong heritage in Gulf markets. Their new builds are expected to blend style with usability, offering inspiration for enthusiasts in Saudi Arabia who follow international tuning culture closely.
The fresh entries add excitement to the competition. DV8 Customs is making its debut with a bold themed build that promises creativity and attention to detail. MARS of Billings is preparing a package known for innovation and customer-friendly upgrades, while Sun Line Sunroofs steps into the spotlight for the first time with its specialized expertise. Alongside Automotive Concepts, these shops will compete for both the judges’ verdict and the People’s Choice Award, making the 2025 edition one of the most competitive in years.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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