Aligning with the global sustainability agenda, this strategic partnership showcases AWR Group’s efforts to address the perceived barrier of ‘range anxiety’ by making EV ownership more convenient for its existing customers and offering an incentive to those considering buying an EV vehicle. This strategic move builds on the Group’s introduction of premium electric mobility brand ZEEKR to the UAE earlier this year, expanding consumer choice in the country’s growing EV segment. The collaboration represents a shared vision towards easing charging-related concerns and establishing an optimal EV adoption journey.

Under this partnership, AWR Group customers will benefit from exclusive EV charging benefits, bundled packages, and access to Charge&go's extensive network of charging stations across the UAE. To further enhance the EV experience, Charge&go will install charging stations at various properties under the AWR Properties portfolio, including showrooms, offering customers convenient charging solutions and a seamless EV experience.

Commenting on the partnership, Mahesh Rohra, Chief Strategy & Business Development Officer at AWR Group stated: “By listening to our customers, we understand that a key barrier to EV adoption is the availability of a comprehensive charging infrastructure. Through this partnership with Charge&go, we're addressing this perceived concern head-on, making EV ownership more convenient and accessible for our customers. This exciting collaboration aligns with AWR Group's ongoing commitment to sustainable mobility, contributing to a greener future for the UAE and supporting the nation's zero-emission goals.”

Muammar AlRukhaimi, Chief Executive Officer, Etisalat Services Holding, said: “Our collaboration with AWR Group marks a strategic step in making electric vehicle ownership more appealing in the UAE. By expanding the charging infrastructure and delivering exclusive customer benefits, we're breaking down the barriers to EV adoption and driving the nation's transition toward a more sustainable, eco-friendly future.”

Together, AWR Group and e& are committed to revolutionising the UAE’s electric mobility industry, providing a seamless customer experience to drive EV adoption.