In his role, Bellieud will oversee Al-Futtaim Electric Mobility’s operations, focusing on growth, innovation, and customer experience across its portfolio of leading electric vehicle brands, including BYD and Polestar, as well as the rollout of charging equipment and infrastructure. His mandate is to further establish Al-Futtaim as the partner of choice for customers, businesses, and government stakeholders driving the nation’s green transition. Bellieud brings extensive global expertise, having held senior leadership positions such as Chief Operating Officer, Aftersales Director, and Commercial Director at Renault. His career spans Europe, Latin America, and Turkey, where he gained deep insights into the rapid transformation of the mobility sector, particularly in the field of electrification. “I am honoured to join Al-Futtaim Electric Mobility at such a pivotal time,” said Bellieud. “The UAE has set a clear vision to become a global reference in sustainable mobility, and Al-Futtaim is determined to be at the forefront of this transformation. My priority will be to build on the strong foundation created by the team, bringing best-in-class products and services that make electrified mobility accessible to everyone in the UAE.” The UAE Government has shown a strong commitment to advancing electrification as part of its sustainability agenda, and Al-Futtaim Electric Mobility is fully aligned with this vision—working hand in hand to deliver cleaner, smarter, and more accessible mobility solutions for the future. Alongside its leading electric vehicle portfolio, Al-Futtaim is also investing in charging infrastructure and equipment, ensuring customers benefit from a complete ecosystem that supports the adoption of electrified mobility.