Co-founded by world renowned automotive designer Ken Okuyama, celebrated for his work with Ferrari and the iconic Enzo Ferrari, FAST is bringing a new mindset to modern mobility. The brand is committed to preserving the emotional and sensory connection of high-performance driving while removing the emissions that threaten its future. Last night’s debut demonstrated that philosophy through a launch experience built around craftsmanship, innovation and purpose. The launch offered guests an exclusive opportunity to engage directly with Okuyama, creating a rare and intimate moment with the designer behind some of the most influential cars of the modern era.

Introducing the FAST F61H: A Hydrogen-Powered Rebirth of the Supercar

The company confirmed that it is launching the world’s first high-performance hydrogen-powered internal combustion engine supercar, with its flagship F61H concept

Unlike electric vehicles that replace sound with silence, FAST is championing the evolution of performance, not its disappearance. Hydrogen allows combustion to continue without emissions, preserving the roar, temperature, vibration, and soul of a true driver’s machine.

“We are excited to launch the F61H in the UAE, a place that continues to inspire what the future of mobility can be,” said Ken Okuyama, CEO, Ken Okyuama Design. “This car represents our belief that performance and sustainability do not need to compete. They can strengthen one another when engineered with purpose. The UAE’s spirit of ambition and innovation makes it the right environment to debut a car built to preserve the emotion of driving while moving it into a new era.”

Vehicles for Generations, Not Product Cycles

FAST’s launch challenges the tech industry’s habit of constant turnover, where “innovation” often means replacing last year’s model with something only marginally new. Instead of disposable upgrades, FAST believes performance vehicles should be built to last decades, earning character, history, and collectability over time.

Powered by sustainable hydrogen combustion, FAST vehicles are designed to:

Deliver a visceral, sensory driving experience

Preserve the emotional feel of true mechanical performance

Avoid the mass disposal issues tied to battery-dependent platforms

Become future collector pieces, not temporary digital products

Hydrogen Conversion to Scale a New Industry

FAST is not only building supercars. The company is pioneering hydrogen conversion technologies for existing internal combustion vehicles, enabling iconic marques to evolve without erasing their identities. This technology also forms the foundation of a specialized manufacturing division supplying hydrogen components to the global automotive sector.

FAST is also engaging governments, utility partners, and hydrogen companies to build production and fueling infrastructure that supports widespread adoption of hydrogen mobility.

Hydrogen: The Next Era of Performance Mobility

As governments tighten emissions standards, FAST positions hydrogen as a scalable solution for enthusiast vehicles, commercial fleets, trucking, and motorsports. Hydrogen offers fast refueling, extended ranges, and zero tailpipe emissions without sacrificing the emotional identity of the automobile.