The cabin of the Hyundai Elxion is unlike anything the brand has built before. The first thing that grabs attention is the 27 inch 4K ultra wide screen that stretches from the center console all the way to the passenger side. There is also a smaller screen in front of the driver, acting as a clean minimalist gauge cluster. Nearly all physical buttons are gone, replaced by a fully digital experience, except for some essential controls on the three spoke steering wheel.

Instead of a traditional gear shifter, a fixed lever sits beneath the wheel to control drive modes. Compared to the Ioniq series, the Elxion takes a more futuristic and stripped down approach. The entire layout promotes simplicity and immersion in the digital world, hinting at the future direction of Hyundai interiors globally.

Elxion is Hyundai’s first major EV not to wear the Ioniq nameplate, signaling a fresh identity. The SUV debuted during a special event in Shanghai and features a distinct look compared to the Ioniq 5 or 9. It rides on the E-GMP platform shared with Kia and Genesis, but goes for a tighter, more urban focused profile.

The front has no traditional grille, just slim horizontal LED lights connected by a glowing strip across the face. Bold fenders and dark rear pillars give it a planted, sporty stance, while the rear boasts high mount LED taillights and strong badging. It’s a design clearly aimed at standing out in the crowded Chinese EV market.

The Elxion is built for serious electric range. While Hyundai has not disclosed the exact battery size, the company confirmed the SUV can travel over 700 kilometers on a full charge based on China’s CTLC test cycle. That puts it ahead of many rivals in the segment. The battery also supports ultra fast charging at 270 kilowatts, allowing it to charge from 30 to 80 percent in just 27 minutes, making it ideal for long road trips or quick city top ups.

Hyundai will offer the Elxion with either a single motor rear wheel drive setup or a dual motor all wheel drive version, though final specs are yet to be announced. Tech under the hood will include a Qualcomm SA8295 processor powering the infotainment and digital systems, while advanced Level 2+ ADAS will support semi autonomous driving. Safety is also a key focus, with a reinforced battery structure designed to protect occupants in a crash.

Entirely made in China through the Beijing Hyundai joint venture, the Elxion will first launch in the Chinese market, with potential for export depending on demand. Backed by a 1.1 billion dollar investment to regain ground in China, the Elxion signals a comeback strategy powered by bold design and high end EV tech.