Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’. As part of its much lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies - tension, harmony, and dynamism - to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.
Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United’ design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.
“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models break the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.
Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world's top three automobile awards, including the ‘2024 World Car of the Year’ and the ‘2024 North American Car, Utility and Truck of the Year’. Kia also won the iF Design Awards with EV9 taking prestigious Gold.
“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.
“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.
Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.
The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.
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In the bustling automotive world, where SUVs and crossovers seem to dominate every conversation, Nissan has made a bold move at Auto China 2024 in Beijing by unveiling two captivating sedans: the Epoch and the Evo. Amidst the sea of high-riding vehicles, these sedans are a refreshing reminder that the classic sedan still holds its ground and remains a crucial segment in the market.
Nissan's decision to introduce these sedans, developed in collaboration with Dongfeng Motor, comes at an intriguing time when many automakers are shifting their focus primarily to SUVs. The Epoch, a fully electric sedan, and the Evo, a plug-in hybrid, stand out not only for their technology but also for their commitment to sedan design and functionality.
During the unveiling, Nissan CEO Makoto Uchida emphasized that these sedans, initially showcased as concepts, are well on their way to production. Uchida stated confidently that they are "very close to reality," with development already underway. The Epoch is slated to hit the market within a year, promising consumers a cutting-edge electric sedan option, while the Evo will follow shortly after.
A notable aspect of the Evo is its striking design, featuring a sleek roofline and a contemporary rear end that exudes sophistication. Nissan's approach with the Evo's interior is equally bold, adopting a minimalist aesthetic reminiscent of Tesla, albeit with a distinctively large central display incorporating all controls. Unlike some competitors, Nissan has retained a digital instrument cluster, providing a slightly larger-than-usual visual experience for drivers.
Mazda is making waves once again with the introduction of the EZ-6, a stunning new sedan that marks a departure from convention. Unveiled at the Beijing Motor Show, this innovative vehicle signifies Mazda's foray into the electric and plug-in hybrid space in partnership with Changan Mazda, tailored specifically for the Chinese market.
Mazda is back on the electrification stage, this time with a striking new concept—an electric SUV named the Arata. Unveiled at Auto China 2024 in Beijing, this model marks Mazda's determined push into the rapidly evolving world of electric vehicles (EVs). While the MX-30 may not have hit the mark, Mazda is not backing down, showcasing the Arata alongside their rear-wheel-drive electric 6 sedan.
Developed by Changan Mazda, a joint venture combining the strengths of Changan Automobile and Mazda, the Arata is set to challenge perceptions of what an electric SUV can be. Although still a concept, Mazda has confirmed plans for production by the end of next year, aiming to inject a fresh, forward-looking design into the market.
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