In an era where automakers are racing to electrify their lineups, Lotus has delivered a refreshing twist. The China-owned British carmaker, renowned for its lightweight sports cars, has announced it will step back from its ambitious plan to go all-electric by 2028. Instead, Lotus will pivot to hybrid and extended-range EV (EREV) technologies for its future models, embracing a more balanced approach to electrification.
This marks a significant change from Lotus’s 2021 announcement that the Emira would be the brand's last internal combustion engine (ICE) model, with an all-electric future looming. At the recent Guangzhou Motor Show, CEO Feng Qingfeng confirmed the company had scrapped its EV-only ambitions, opting instead for what he described as "super hybrid" technology. This innovation will combine turbocharged combustion engines with fast-charging battery systems, targeting a remarkable 680-mile range, as reported by Autocar.
“At Lotus, we have always chosen the best power technology available, whether it’s pure gasoline, pure electric, hybrid, or range-extended [EV],” Feng told the Wall Street Journal.
The decision to pivot away from a full-EV lineup likely stems from a combination of consumer behavior and market realities. While electric vehicles continue to gain traction globally, luxury car buyers—especially in major markets like China—are proving slower to adopt them. Concerns over range anxiety, charging infrastructure, and the weight of EVs have left many hesitant to embrace the technology fully.
Lotus seems to have taken note. By focusing on hybrid and EREV solutions, the company aims to bridge the gap between traditional combustion engines and full electrification, ensuring its vehicles remain appealing to a broader audience.
Lotus's upcoming "super hybrid" technology is set to address some of the traditional pitfalls of hybrid powertrains, particularly performance drops when batteries are depleted. Feng emphasized that the company’s 900V architecture will enable "flash-charging," significantly reducing charging times and possibly outpacing the convenience of battery-swapping solutions.
This technology could open up exciting possibilities for Lotus's lineup, particularly its larger vehicles, such as the Eletre SUV and Emeya sedan. Both models could benefit from the added versatility and extended range of the hybrid systems, making them more competitive in the luxury segment.
While this new direction is promising, it appears unlikely that Lotus will apply its hybrid tech to lightweight sports cars, the vehicles that built the brand's legacy. With increasing weight already a concern for hybrids, the engineering challenges of maintaining the nimble, minimalist ethos of classic Lotus sports cars could be insurmountable for now. For purists, the Emira remains the last bastion of Lotus's traditional ICE-powered philosophy, and it will remain on sale for a few more years.
This shift in strategy is a pragmatic move for Lotus. By blending ICE and electric technologies, the company ensures it can cater to both its loyalists and new customers intrigued by EVs. As the automotive world navigates its way toward electrification, Lotus's hybrid-first strategy could serve as a model for other performance-oriented brands looking to strike a similar balance.
While this may not be the return to a pure sports car-focused Lotus that some enthusiasts had hoped for, it’s an encouraging sign that the brand isn’t ready to abandon its roots altogether. The super hybrid era might just offer the best of both worlds—sustainable performance and the driving joy Lotus is known for.
For now, fans can relish the fact that the future of Lotus won't be exclusively electric, proving that even in a fast-changing industry, there’s room for compromise and innovation.
Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.