Adamas Motor Group, the official dealer of Lotus Cars in the United Arab Emirates, has officially introduced the 2025 Lotus Emeya hyper-GT during a private VIP event held in the futuristic city of Dubai.
The new Emeya follows in the footsteps of the Eletre and joins the range as a next-generation all-electric lifestyle vehicle to support Lotus’ vision of becoming an all-electric global luxury brand. This revolutionary four-door vehicle seamlessly blends the excellent dynamic performance that Lotus is renowned for, with world-class refinement, comfort, usability and connectivity – bringing drivers the ultimate grand tourer package.
Emeya is competitively priced in the luxury GT segment. It is available in Emeya, Emeya S, and Emeya R trim levels, with prices starting from AED 439,000 and with the first local deliveries scheduled by year-end. The Lotus Emeya retains the core Lotus sports car DNA while redefining the hyper-GT segment with a fusion of cutting-edge technology, exhilarating performance, and sophisticated design.
Combining classic Lotus aesthetics with modern luxury, the Emeya is available in six striking colours and features bold wheel arches and aerodynamic elements that honour Lotus’s racing heritage. Its opulent interior is crafted with sustainable materials, including real metal touch points for added sophistication. A 55-inch head-up display ensures vital information remains in the driver’s line of sight, while KEF’s Uni-Q™ speakers and Dolby Atmos surround sound offer an immersive audio experience.
Delivering an unparalleled driving experience, the Emeya offers up to 905 bhp, accelerating from 0-100 km/h (0-62 mph) in under 2.8 seconds and 0-200 km/h (0-124 mph) in just 9 seconds. Advanced active aerodynamics, including a pioneering front grille, rear diffuser, and rear spoiler, contribute to a class-leading drag coefficient and generate over 150kg of downforce.
Equipped with a high-performance twin-layer battery and enhanced cooling, the Emeya boasts a range of up to 610 km (379 miles) and ultra-fast charging capabilities. The car can charge from 10 to 80 per cent in just 14 minutes using a 400-kW DC fast charger, which supports up to 600 amps, making it one of the fastest-charging EVs available today. This advanced technology allows the Emeya to gain up to 310 km of range in just 10 minutes, providing drivers with unparalleled convenience and reducing time spent at charging stations. The new Emery also features the latest in-car technology and safety systems, including a 15.1-inch HD OLED Lotus Hyper OS infotainment system powered by Unreal Engine, delivering a responsive, interactive 3D display and highest quality visuals.
Karl Hamer, Chairman and CEO of Adamas Motor Group, commented: “We are thrilled to introduce the all-new Lotus Emeya Electric Hyper-GT to our valued customers and partners here in the UAE. The launch of this amazing lifestyle vehicle marks an important milestone in our journey over recent years to establish Lotus Cars at the forefront of the market here in the UAE. With its exceptional performance, luxurious design, and advanced technology, we are confident that the new Emeya will make a strong impact on the market and join the Lotus Emira and Eletre Hyper SUV, which entered the UAE market successfully in June 2024.”
Dan Balmer, President and CEO of Lotus Cars Asia Pacific and Middle East commented: The new Emeya plays a vital role for Lotus Cars as we expand our Electric vehicle lineup. The UAE’s enthusiastic response towards our cars is a testament that our technology and designs – especially with our newest Hyper-GT – will continue to meet our customer’s expectations and solidify our presence in the Emirates.
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AGMC, the official distributor for RIDDARA vehicles in the UAE, has launched the brand’s first fully electric 4x4 pickup in the United Arab Emirates – the RIDDARA RD6. Capable, practical and reliable, the RD6 is a high-performance pickup offering more choice in green mobility to eco-conscious drivers in the UAE.
The news comes following an agreement signed recently between AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles, and RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, for AGMC to distribute the brand across the UAE.
Commenting at the launch, Dr. Andreas Schaaf, CEO - Geely Group Brands at AGMC, said: “We are thrilled to launch the RIDDARA RD6 in the United Arab Emirates. The launch of this exciting new 100% electric pickup represents the first significant milestone in our new partnership with RIDDARA. Offering a stylish, practical, high-performance pickup such as the RD6 to our customers in the UAE aligns with our objectives to offer more choice, more quality, and more excitement in our range. RIDDARA is set to establish a whole new category to the UAE market with an affordable, yet high-performance fully electric pickup that is capable, practical and thrilling to drive. AGMC has always been committed to leading automotive technology innovation in the UAE market, and the arrival of the all-electric RIDDARA RD6 pickup truck will undoubtedly enrich our product lines and bring more choices for green mobility to our customers.”
Dr. Ling Shi Quan, CEO of RIDDARA added: “I am extremely excited to witness this historical launch of RIDDARA, a new energy outdoor ecological brand under Geely Holding Group, here in Dubai. The RIDDARA RD6 will bring a brand-new intelligent, green and electrified experience to all pickup truck users across the Middle East. RIDDARA has established a deep relationship of collaboration with AGMC which marks a significant milestone for us in the Middle East market. AGMC's outstanding leadership in the UAE automotive industry makes it the perfect partner for RIDDARA in this region, jointly opening a new chapter of sustainable high-performance vehicles. This partnership ensures that RIDDARA's grand vision can thrive in the UAE, and together, we have created a new era of electric mobility in the UAE, built on the pillars of adventure, sustainability and cutting-edge technology.”
Caterham is pleased to announce that Yamaha Motor, a renowned Japanese mobility manufacturer, has joined as a development partner for its all-new electric sports coupe, Project V. Yamaha will supply its latest cutting-edge e-axle to the prototype model.
ZEEKR AWR proudly announces its first-ever participation in WETEX, the region’s largest sustainability, clean energy and technology exhibition. Showcasing its commitment to innovation and sustainability, ZEEKR AWR is presenting its premium electric mobility brand at this year’s WETEX event at the Dubai World Trade Centre from October 1 to 3, 2024. WETEX, hosted by Dubai Electricity and Water Authority, serves as a major platform for sustainable innovation in energy, water, and environmental sectors.
ZEEKR AWR’s presence at WETEX underscores its strategic objective of fostering the adoption of electric vehicles (EVs) in the UAE, aligning with the nation’s net-zero goals. At Stand 16, in Sheikh Maktoum Hall, ZEEKR AWR will display two ZEEKR models: the ZEEKR 001, a premium electric shooting brake with a sleek, aerodynamic design and impressive range, and the ZEEKR X, a compact SUV featuring state-of-the-art safety and versatile interior space.
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