Inspired by rich heritage and designed for the future, Mercedes Benz is elevating the design language of Sensual Purity. The first series production vehicle to showcase this is the all-new Mercedes Benz GLC with EQ Technology. One of the most defining characteristics is the new iconic grille. This striking centrepiece preserves the essence of Mercedes Benz while embracing a more modern touch through reduction, clean lines and cutting-edge technology. The all-new electric Mercedes Benz GLC will celebrate its world premiere at the IAA Mobility show in Munich on 7 September 2025.

A new era of iconic design, redefining the brand’s face

For over 100 years, the chrome grille has been a central feature of nearly every Mercedes Benz, while steadily evolving over time. From its original vertical proportions with simple details to the more intricate, horizontal architecture of recent years, the grille has been a proud signature on many millions of cars. The heritage portfolio features many memorable and much-loved examples, including the legendary Mercedes Benz 600 Pullman (W 100, 1963 1981), the “Strich 8” (W 114, 1968 1973), and the Mercedes Benz S Class model series W 108 (1965 1972) and W 111 (1959 1968).

The chrome grille is one of the most visual representations of the brand’s DNA. See a Mercedes Benz grille, and there is no doubt as to the provenance of the vehicle it’s carried on. Therefore, the introduction of the iconic grille marks an important step for the company that has created many milestone moments. From a functional feature of the combustion-vehicle era, the new grille of the all electric GLC has transitioned into an illuminated work of art, conveying prestige and status through reduction, clean lines and technology. The fusion of design, technology and craftmanship is boldly transposed through three main features: a wide chromed frame, a smoked-glass-effect lattice structure and integrated contour lighting. An illuminated version is available as an option, featuring a total of 942 dots backlit from behind. This optional high-tech pixel graphic can even be animated and brings the electric GLC to life. Additionally, the central star and the integrated surrounding contour of the panel are illuminated.