Mercedes-Benz is turning heads again with its Vision Iconic, a striking electric coupe concept that looks like it just drove out of the 1930s but packs tech from the next decade. This sleek two door show car blends timeless elegance with cutting edge technology, offering a glimpse into how the brand might reimagine luxury coupes under the S Class or Maybach name in the near future. From its art deco inspired cabin to the level 4 autonomous system under the skin, this car is more than a design study. It is a message from the future wrapped in velvet and chrome.
The Vision Iconic pays tribute to legendary models like the W108 and 600 Pullman, with its long flowing hood, low roofline, and glowing vertical grille called the Iconic Grille. While the shape calls back to the golden age of automotive design, the car uses a new design philosophy called Sensual Purity in Motion, mixing sculpted metalwork with high tech lighting.
Even the rear end channels the Mercedes 300 SL Gullwing, while aerodynamic LED lines and a solar painted body bring a modern twist. The car’s proportions resemble the earlier Vision Maybach 6 coupe, giving it a powerful and graceful road presence that looks fast even while parked.
Step inside and it is like entering an art installation. The interior uses art deco styling mixed with smart tech, creating a lounge that could easily fit in a high end Riyadh penthouse. A single plush bench seat wrapped in deep blue velvet, a dashboard shaped like a Zeppelin airship, and four classic looking dials bring back the charm of early motoring days.
But this is not just nostalgia. One of those gauges is actually a smart AI assistant, and the four spoke steering wheel is designed like a high end Swiss watch. Even the flooring is made from woven straw wood, finished by hand. Mercedes also revealed a luxury fashion collection inspired by the same color palette, making this coupe a lifestyle statement for drivers who want style and soul in one ride.
While it looks vintage, the Vision Iconic hides some of the most advanced systems ever seen in a concept car. It features level 4 autonomous driving powered by neuromorphic computing, a futuristic system that mimics the way human brains process information. This allows it to use energy up to 90 percent more efficiently than today’s tech.
Steering is fully digital with a steer by wire system, and rear wheel steering adds better agility in tight city streets or winding roads. The car’s full body is covered in a solar reactive paint that can generate enough power to cover up to 12,000 kilometers a year using only sunlight. No official numbers on battery capacity yet, but everything about this coupe points to sustainable luxury made for future focused markets like Saudi Arabia.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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