In a move that would have seemed unthinkable just a few years ago, Rolls Royce is giving a lease credit on its Spectre EV. The offer currently stands at five thousand dollars, down from seventy five hundred dollars, on leases for the 2025 and 2026 Spectre. With a starting price of over four hundred twenty thousand dollars, this discount may seem small, almost like a voucher for optional features rather than real savings. Still, it marks a shift for the brand, as even the most exclusive electric cars are now getting incentives.

The Spectre itself is no ordinary EV. It offers up to six hundred fifty horsepower in the Black Badge version and uses a massive one hundred twenty kilowatt hour battery for up to four hundred twenty eight kilometers of range. Despite the car’s ultra luxury status, the need for incentives hints at a tougher sales environment for electric models across the board.

Rolls Royce is not alone in trying to boost EV demand. Maserati is offering up to fifty thousand dollars off the price of its GranTurismo and GranCabrio Folgore models, and twenty five thousand dollars off the Grecale Folgore SUV. These are substantial sums, reflecting a need to move cars that are not selling as quickly as expected.

Aston Martin, even without electric cars in showrooms yet, is rolling out incentives on its lineup. Buyers and lessees can now save fifteen thousand dollars on the Vanquish, twelve thousand on the DBX 707, ten thousand on the DB12, and seven thousand on the Vantage. The industry trend is clear: high end brands are now using incentives to attract buyers just like mainstream manufacturers.