Al Tayer Motors, one of the UAE’s premier automotive dealerships, has signed an exclusive agreement with electric vehicle (EV) manufacturer, VinFast Auto, for the distribution of VinFast vehicles in the country.
With the signing of this agreement, Al Tayer Motors becomes VinFast Auto's exclusive UAE dealer and will establish a network of facilities for the brand across the country. The inaugural facility is planned to open in 2024 and will initially retail four VinFast e-SUV models, VF 6, VF 7, VF 8, and VF 9, with more to follow.
Ta Xuan Hien, Chief Executive Officer of VinFast Middle East, said: "The agreement with Al Tayer Motors is an important milestone in VinFast's global market expansion strategy. We believe this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE. VinFast is committed to providing customers with smart and environmentally friendly EV mobility options, while contributing to the country’s sustainable development goals."
Award-winning Al Tayer Motors, with a successful track record in the UAE automotive sector of more than 40 years, is committed to providing exceptional experiences to customers through its impressive physical infrastructure and cutting-edge digital platforms, including e-commerce and dedicated app.
Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said: “We are excited to launch VinFast in the UAE – a very vibrant international hub. We believe the partnership between Al Tayer Motors and VinFast will offer the ultimate EV experience to UAE customers while amplifying the brand globally. With our extensive expertise, dedicated teams, and customer-centric approach, we make car ownership easier than ever and set best practices on a local and global level.”
The new brand acquisition comes as Al Tayer Motors diversifies its product offering to support the UAE’s vision to shift to green mobility and aim to increase the share of EVs to 50 per cent of total vehicles on the UAE’s roads by 2050.
By promoting co-operation with leading partners in the UAE and the Middle East, VinFast actively contributes to the realization of green mobility solutions within the region, while affirming the commitment of the Vietnamese EV manufacturer to making them more accessible to everyone.
Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model by leveraging existing distribution infrastructure through the establishment of a global dealer network.
In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighbouring countries in Asia such as India, Indonesia, Thailand, the Philippines, as well as the Middle East and Africa.
Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.
In a move that echoes industry trends, Mercedes-Benz is preparing to unify its flagship sedan lineup by replacing the EQS with an all-electric S-Class. Following BMW's dual approach with its 7 Series and i7, Mercedes will soon offer the next-generation S-Class in both internal combustion engine (ICE) and electric variants. This shift signals the end of the EQS after just one generation, although it will still receive a mid-cycle facelift before its retirement.
In a landmark move towards a safer and more sustainable future, AW Rostamani Group (AWR), one of the nation’s leading conglomerates and the official distributor of ZEEKR, has officially announced the addition of ZEEKR’s premium electric vehicles to Dubai Police’s elite fleet. This strategic partnership underscores Dubai’s commitment to innovation and environmental responsibility.
The official handover ceremony, held at the Dubai Police headquarters, witnessed the presence of Brigadier Juma Salem bin Suwaidan, Acting Director of the General Directorate of Traffic, Ahmed Shehab, Regional Director of Product and Strategy of ZEEKR MENA and Roberto Colucci, Director of ZEEKR at AW Rostamani Group, alongside senior management from AWR and ZEEKR.
Al Tayer Motors, one of the UAE’s premier automotive dealerships, is the first in the Middle East to sign an agreement to distribute Electric Vehicle (EV) brand DEEPAL in the country.
SHARE
