Founded in 1974 in Istanbul, Basbug Group began its operations with retail spare parts for Anadol, Turkey’s first domestic vehicle. Today, under the umbrella of Basbug Group, the organization encompasses seven brands and operates across multiple segments of the automotive industry. With 51 years of experience and more than 1,250 employees, Basbug Group is recognized as one of Turkey’s leading companies in automotive spare parts distribution, online marketplaces, insurance, service chains, and vehicle sales. The Group is also a founding member of TATCOM and a partner of TEMOT INTERNATIONAL. Basbug Group targets a projected revenue of 500 million EUR for 2025.
Within the Group, the private label brand BSG Auto Parts serves over 10,000 customers in more than 100 countries, managing 135,000 active SKUs across 18 logistics centers.
Basbug reaches 97% of Türkiye through its own distribution fleet, with a customer mix consisting of 75% retail shops, 20% garages, and 5% wholesalers.
BSG Auto Parts maintains an international footprint with offices in Amsterdam (Netherlands), Istanbul (Türkiye), Dubai (UAE), and Ningbo (China), delivering integrated solutions to global markets.
