Bridgestone, a global leader in sustainable mobility and advanced solutions, launched THE LANE CHANGE SONG – a first-of-its-kind radio takeover, to encourage road safety and reduce accidents caused by sudden lane changes on highways in the UAE. The latest initiative coincided with the UN Global Road Safety Week, which was held recently.
As part of the initiative, ARN, the UAE's leading radio station group, aired an original track composed by Bridgestone during the week, that encouraged motorists to make safer decisions by highlighting the futility of taking shortcuts on highways. The song was broadcasted as the opening commercial on all ARN stations.
Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “At Bridgestone, we consider it our responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. This initiative, which supports the Bridgestone E8 Commitment value of ‘Ease: Committed to bringing comfort and peace of mind to mobility life,’ promised to improve road safety standards and promote community wellbeing. Moreover, the UN Global Road Safety Week initiative allowed us to stand united reduce accidents and create a safer environment. As a team, we are confident that we can make a positive impact on communities and promote their overall safety.”
With the latest initiative, Bridgestone asserted that lane changes are one of the major factors for accidents on the UAE’s highways and emphasised the importance of maintaining road safety for reliable mobility systems. The company will continue promoting community-driven initiatives that foster safe mobility, while still providing quality solutions to its customers.
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In recent years, automotive technology has advanced rapidly, with one of the notable developments being traffic detection systems in vehicles. These systems, often integrated with a broader suite of advanced driver-assistance systems (ADAS), play a crucial role in enhancing road safety and driving convenience. Let's delve deeper into what traffic detection systems are, how they work, and why they are becoming increasingly important in modern automobiles.
The United Arab Emirates has an elaborate traffic management system on its territory, which is considered one of the strongest and most effective traffic systems in the region. In particular, the Emirate of Dubai is keen to maintain traffic and its safety to provide safety and security for both its residents and visitors. Therefore, Dubai Police requires all drivers on its territory to have constantly renewed driving licenses. In the following lines, we will provide you with the details of renewing the driving license in Dubai.
During the holy month of Ramadan, it is sad to witness hundreds of accidents and dozens of fatalities every year. Ramadan is a very special time and it is all about being with the ones close to you, which creates a lot of traffic! This festive time also brings unique challenges for all traffic participants.
Tokio Marine, one of the largest UAE auto insurers teamed up with RoadSafetyUAE to analyze their 2023 Ramadan motor insurance claims data (22 March to 20 April 2023) to come up with meaningful insights aimed at raising awareness and protecting UAE road users.
Takako Matsuo, Senior Manager Direct Business and Marketing of Tokio Marine & Nichido Fire Insurance Co., Ltd states: “We collect a significant amount of claims data which we thoroughly analyze and we want to share the key findings for the good of the people and society in the UAE. In this instance, we analyzed 1,320 UAE claims data. The Ramadan period poses a specific challenge to UAE road users and we want to contribute from our side to keep everyone safe on the road.”
Thomas Edelmann, Founder & Managing Director of RoadSafetyUAE states: “Tokio Marine is in a great position to share real-life data benefitting UAE road users. It was amazing to team up with the Team at Tokio Marine to jointly analyze their claims data. It takes great commitment from a company to go the extra mile to use their resources to the broader benefit and to raise the awareness for Ramadan specific road safety. UAE motorists need to be especially careful with regards to the behavior of other drivers in Ramadan, as in more than 50% of accidents third party is at fault and in 36% it is shared fault. Between 1 to 4pm most accidents are taking place (35%), followed by the late morning rush hour from 9-12pm (21%). Wednesdays are the most dangerous week days, while the weekends are the safest. Motorists in the age bracket of 30-39 years are most vulnerable, followed by the segment of 40–49 year olds. Accident claims by nationality seem to follow the demographic distribution.”
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