CYBEX, a leading German car seats and stroller brand and RoadSafetyUAE announce their partnership to address an important topic of road safety. The partners analysed the data of 3 research waves conducted before and after the introduction of the holistic seat belt law in 2017 and come forward with their views of how to improve the situation.
Irfan Porbanderwalla, CYBEX Chief Executive Officer - India, Middle East & Africa states: “The introduction of the holistic seat belt law in 2017 was a milestone, as it mandates the use of child seats for children aged 0-4 years. However, analysing data of the parents’ behaviour shows little improvement with regards to child seat ownership and usage before and after the law’s introduction. We teamed up with RoadSafetyUAE to address the strategic gaps which in our opinion are to ensure proper hospital new-born discharge procedures, and to start the parents’ education as early as possible, already in the pre-natal phase and also via kindergartens and schools.”
Thomas Edelmann, Founder and Managing Director RoadSafetyUAE adds: “We co-commissioned 3 waves of YouGov research and the issues of non-ownership and non-usage of child restraint systems remain a challenge which needs to be tackled by the stakeholders in charge. Jointly with our new CSR-Partner Cybex we are aiming to build a road map to make sure that we will see more children in the UAE in proper child car seats, just as the law mandates. It is about protecting our children, but also about instilling safety habits with them as early in their lives as possible. Once children are used to wear a seat belt, this good habit will stay with them!”
3 research waves were conducted in February 2017 (prior to the introduction of the holistic seat belt law), 2018 and 2021 with UAE representative samples of more than 1,000 respondents, with little changes over the 3 waves. Most respondents do understand the protective powers of child restraint systems (94%), but despite the law mandating it, 33% do not own a restraint system for their child. The main reasons are lack of knowledge of which system to buy (26%), kids do not like to be strapped in (26%) and the perceived high price (26%).
Among the owners of child restraint systems, only 71% ‘always’ ask their kids to buckle up. The main reasons for non-usage are claimed to be that kids do not like to be strapped in (36%), on short trips there is no need to buckle up kids (34%) and the perceived safe driving, hence no need to buckle up children (27%).
“Cybex can tap into global best practice and resources of how best to address the need to educate parents. It is good to know the existing UAE barriers to ownership and usage of the proper child restraint system and we want to demonstrate our brand’s responsibility in developing programs to address these potentials,” Porbanderwalla explains.
“We are a platform for like-minded road safety stakeholders and we will work with Cybex and other parties in the public and private space to join forces and to improve both ownership and usage of child restraint systems in cars,” Edelmann concludes.
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In recent years, automotive technology has advanced rapidly, with one of the notable developments being traffic detection systems in vehicles. These systems, often integrated with a broader suite of advanced driver-assistance systems (ADAS), play a crucial role in enhancing road safety and driving convenience. Let's delve deeper into what traffic detection systems are, how they work, and why they are becoming increasingly important in modern automobiles.
The United Arab Emirates has an elaborate traffic management system on its territory, which is considered one of the strongest and most effective traffic systems in the region. In particular, the Emirate of Dubai is keen to maintain traffic and its safety to provide safety and security for both its residents and visitors. Therefore, Dubai Police requires all drivers on its territory to have constantly renewed driving licenses. In the following lines, we will provide you with the details of renewing the driving license in Dubai.
During the holy month of Ramadan, it is sad to witness hundreds of accidents and dozens of fatalities every year. Ramadan is a very special time and it is all about being with the ones close to you, which creates a lot of traffic! This festive time also brings unique challenges for all traffic participants.
Tokio Marine, one of the largest UAE auto insurers teamed up with RoadSafetyUAE to analyze their 2023 Ramadan motor insurance claims data (22 March to 20 April 2023) to come up with meaningful insights aimed at raising awareness and protecting UAE road users.
Takako Matsuo, Senior Manager Direct Business and Marketing of Tokio Marine & Nichido Fire Insurance Co., Ltd states: “We collect a significant amount of claims data which we thoroughly analyze and we want to share the key findings for the good of the people and society in the UAE. In this instance, we analyzed 1,320 UAE claims data. The Ramadan period poses a specific challenge to UAE road users and we want to contribute from our side to keep everyone safe on the road.”
Thomas Edelmann, Founder & Managing Director of RoadSafetyUAE states: “Tokio Marine is in a great position to share real-life data benefitting UAE road users. It was amazing to team up with the Team at Tokio Marine to jointly analyze their claims data. It takes great commitment from a company to go the extra mile to use their resources to the broader benefit and to raise the awareness for Ramadan specific road safety. UAE motorists need to be especially careful with regards to the behavior of other drivers in Ramadan, as in more than 50% of accidents third party is at fault and in 36% it is shared fault. Between 1 to 4pm most accidents are taking place (35%), followed by the late morning rush hour from 9-12pm (21%). Wednesdays are the most dangerous week days, while the weekends are the safest. Motorists in the age bracket of 30-39 years are most vulnerable, followed by the segment of 40–49 year olds. Accident claims by nationality seem to follow the demographic distribution.”
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