Dubai's Roads and Transport Authority (RTA) has organized with Continental, a leading global tire and automotive technology company, a launch of an extensive truck safety awareness campaign this June. Under the theme "Together for Safety," the campaign aims to foster a culture of road safety among truck drivers while simultaneously enhancing their understanding of crucial safety measures
The campaign will take place at various strategic locations across Dubai, including Jebal Ali, Ras Al Khor, and Emirates Road , and will involve the participation of major fleet companies such as Khansabeh, and Al Nabooda. Started on 23rd May and planned to run until 30th July, Continental and RTA aim to reach 1900 truck drivers through the campaign.
Continental and RTA have specifically targeted truck drivers, providing them with informative brochures and essential first aid kits, ensuring they are equipped with the necessary tools and knowledge to handle emergencies effectively. One of the key elements of the campaign is the provision of specially designed first aid boxes.
These boxes prominently display traffic safety messages, reinforcing the importance of adhering to safe driving practices. The initiative builds on the success of Continental’s previous truck safety campaigns, furthering the brand’s global commitment to achieve its Vision Zero goal: Zero Fatalities, Zero Injuries, Zero Crashes.
Truck drivers will receive valuable information on several important topics, such as understanding the truck condition and roadworthiness, awareness of violations that could lead to traffic accidents, the dangers of stopping on the hard shoulder of the road, illegal parking in port premises, and the importance of parking in designated areas or rest stops.
Karel Kucera, Managing Director of Continental Middle East, said: "At Continental, we priorities the safety of all road users. By partnering with RTA once again, we aim to further our goal of raising awareness among truck drivers about crucial safety aspects, contributing to safer roads for everyone. Together, we can make a significant difference towards Continental’s Vision Zero." In 2022, Continental and RTA worked together to distribute 1000 meals to drivers in Dubai over four days during Ramadan. Providing key safety tips for drivers to follow while fasting, helping them drive in a calm and safe manner.
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During the holy month of Ramadan, it is sad to witness hundreds of accidents and dozens of fatalities every year. Ramadan is a very special time and it is all about being with the ones close to you, which creates a lot of traffic! This festive time also brings unique challenges for all traffic participants.
Tokio Marine, one of the largest UAE auto insurers teamed up with RoadSafetyUAE to analyze their 2023 Ramadan motor insurance claims data (22 March to 20 April 2023) to come up with meaningful insights aimed at raising awareness and protecting UAE road users.
Takako Matsuo, Senior Manager Direct Business and Marketing of Tokio Marine & Nichido Fire Insurance Co., Ltd states: “We collect a significant amount of claims data which we thoroughly analyze and we want to share the key findings for the good of the people and society in the UAE. In this instance, we analyzed 1,320 UAE claims data. The Ramadan period poses a specific challenge to UAE road users and we want to contribute from our side to keep everyone safe on the road.”
Thomas Edelmann, Founder & Managing Director of RoadSafetyUAE states: “Tokio Marine is in a great position to share real-life data benefitting UAE road users. It was amazing to team up with the Team at Tokio Marine to jointly analyze their claims data. It takes great commitment from a company to go the extra mile to use their resources to the broader benefit and to raise the awareness for Ramadan specific road safety. UAE motorists need to be especially careful with regards to the behavior of other drivers in Ramadan, as in more than 50% of accidents third party is at fault and in 36% it is shared fault. Between 1 to 4pm most accidents are taking place (35%), followed by the late morning rush hour from 9-12pm (21%). Wednesdays are the most dangerous week days, while the weekends are the safest. Motorists in the age bracket of 30-39 years are most vulnerable, followed by the segment of 40–49 year olds. Accident claims by nationality seem to follow the demographic distribution.”
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