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  3. All-Time-High Driving Enjoyment, strong appreciation for Road Infrastructure Improvement and positive trends for reckless driving

All-Time-High Driving Enjoyment, strong appreciation for Road Infrastructure Improvement and positive trends for reckless driving

23 Jan 2024
  • What are the results of the study that was done by Al Wathba Insurance jointly with RoadSafetyUAE, and conducted by YouGov?

The results of the 10th cycle of the unique and long-running ‘UAE Road Safety Monitor’ study show all-time-highs for UAE Driving Enjoyment (71%) and near all-time high for Road Safety Improvement (83%). Most dimensions of reckless driving develop positively. Accident Involvement (32%) and Commute Time (56%) develop negatively.

The ‘UAE Road Safety Monitor’ 10th cycle fieldwork was conducted in January 2024 and the results are now available. The study was commissioned by Al Wathba Insurance jointly with RoadSafetyUAE, and conducted by YouGov (representative UAE sample n=1,001), with this cycle being the first one after COVID.

The results of the 10th cycle

The results of the 10th cycle

Overall, the results show positive trends for the tracked dimensions of reckless driving when compared with the previous cycle (9th) and in comparison with the ‘all-time-highs’ over the 10 cycles. However, it must be noted, that these dimensions are still on absolute high levels (‘strongly agree’ + ‘agree’):

• Perception that Traffic Has Become More Dangerous: 45% of the respondents (-1% vs. 9th Cycle, -11% from All-Time-High (ATH))

• Perception of Speeding Vehicles: 63% (unchanged vs. 9th Cycle, -4% vs. ATH)

• Perception of Tailgating Vehicles: 58% (-4% vs. 9th Cycle, -11% vs. ATH)

• Perception of Distracted Drivers: 62% (-9% vs. 9th Cycle, -17% vs. ATH)

• Perception of Lane Swerving: 61% (-4% vs. 9th Cycle, -8% vs. ATH)

“This unique perception study provides valuable feedback about the impact of the involved stakeholders’ efforts aimed at increasing road safety,” said Frederik Bisbjerg, CEO Al Wathba Insurance. “We participated in this study because we believe that gathering and communicating these indicators to the public will positively influence behavior and eventually decrease road accidents.”

Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE adds: “Over the 10 cycles of this unique study, we have seen a recurring pattern. On the one hand, the government continues to improve the traffic infrastructure, which is greatly appreciated by the respondents. On the other hand, the road users’ behavior continues to be the challenge. Even though we observe positive trends with regards to reckless driving in this latest cycle, the absolute levels of these dimensions are still very high and must be lowered! It takes 2 to tango! The UAE motorists who appreciate the ever-better road infrastructure must recognize their responsibility and they must pro-actively contribute by improving their behavior in displaying a more caring and safety-centered attitude behind the wheel!”.

Motor 283

BY Motor 283

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