The UAE car scene hit new highs in 2025, as every major brand rushed in with their latest and greatest SUVs. Electric and hybrid models ruled the headlines, but tough off roaders and tech packed luxury rides were just as hot. Whether you’re cruising Sheikh Zayed Road or tackling sand dunes, these launches made it clear that the SUV is still king in the Emirates. Here’s a closer look at two of the biggest standouts from this year’s nonstop rollout.
The legend returns with a modern twist, and the result is one of the most anticipated launches of 2025. The first ever Land Cruiser Hybrid gives UAE buyers the same unstoppable power and reliability that built its reputation, now paired with cutting edge hybrid technology. Power comes from a 3.5 liter twin turbo V6 and an electric motor, combining for 457 horsepower and a massive 790 newton meters of torque. That’s enough to launch this full size SUV from zero to 100 kilometers per hour in just 6.4 seconds, a wild number for a vehicle this big.
Inside, the new Land Cruiser Hybrid delivers the kind of rich materials, roomy comfort, and up to date tech you would expect in a luxury SUV. Suspension upgrades mean it can handle everything from deep desert tracks to city commutes without breaking a sweat. The pricing starts at 389,900 dirhams for the VXR trim, going up to 409,900 dirhams for the sporty GR Sport. For anyone in the UAE who wants a serious off roader that’s just as happy in the city, the Land Cruiser Hybrid is setting the bar all over again.
The Patrol NISMO’s latest return is all about speed and presence. With a 3.5 liter twin turbo V6 under the hood, drivers get 495 horsepower and 700 newton meters of torque in Sport Mode, making this the quickest Patrol yet. The new NISMO suspension reacts faster than ever, while the 22 inch forged wheels cut weight for sharper handling. Red stitching and suede fill the cabin, bringing a dose of motorsport attitude to everyday life.
At 449,900 dirhams, this Patrol is bold, fast, and unmistakably NISMO. Whether you’re making an entrance on Jumeirah Beach Road or hitting the highways late at night, the Patrol NISMO delivers the raw performance and visual drama that so many UAE drivers crave. For those who want the classic Patrol legend with an extra shot of adrenaline, this 2025 model is hard to beat.
The Voyah Free made a splash in the UAE market by mixing quiet luxury with serious performance. Under the hood, this premium SUV combines a 1.5 liter turbocharged engine with dual electric motors, putting out a total of 483 horsepower and 720 newton meters of torque. The big 43 kilowatt hour battery supports up to 259 kilometers of pure electric driving and a total hybrid range of 1,357 kilometers—ideal for long trips across the Emirates. With a zero to 100 kilometers per hour time of 4.5 seconds, it’s quick enough to keep up with plenty of sports cars.
Inside, the Voyah Free is packed with plush materials and high tech features. There are three motorized 12.3 inch screens across the dashboard, air suspension for a cloud like ride, and a deep roster of safety tech to keep everyone protected. Performance Plus Motors handles the UAE distribution, ensuring full support and aftersales service.
GAC’s Hyptec HT grabs attention with its futuristic looks and optional gull wing rear doors, making it one of the most distinctive electric SUVs on UAE roads. Starting from 177,900 dirhams, the Hyptec HT is driven by a 180 kilowatt motor and a 72.7 kilowatt hour battery, delivering 241 horsepower, 309 newton meters of torque, and a range of 445 kilometers. A sprint from zero to 100 kilometers per hour takes just 6.8 seconds, blending speed with sustainability.
The interior is just as bold, featuring a wide display, premium audio system, and plenty of comfort for both driver and passengers. With 200 millimeters of ground clearance and 500 millimeters of water wading capability, the Hyptec HT is ready for whatever the UAE throws at it, from rain storms to desert adventures.
Exeed’s ET brings plenty of variety to UAE showrooms, offering both range extended electric vehicle (REEV) and full battery electric (BEV) setups. Prices run from 179,999 to 229,999 dirhams, and the top BEV Ultra trim packs 473 horsepower for punchy performance. REEV models use a 1.5 liter engine to keep the battery charged, making them great for those who want electric driving but need backup for long trips.
You can expect up to 410 kilometers of range from the BEV models, while the clean exterior styling and tech heavy cabin give the Exeed ET a futuristic vibe. Generous warranties and a host of advanced features make this one of the most attractive new entries for anyone wanting an EV with plenty of flexibility in the Emirates.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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