Commemorating the opening of EXEED’s flagship showroom, the state-of-the-art facility was inaugurated by esteemed Chery Automobile Co. Ltd. representatives, and EXEED stakeholders, including John Iossifidis, Group Chief Executive Officer, Saif Al Ghurair, Zhang Guibing, Executive Vice President of Chery Automobile, Zhang Jinsong, President Assistant of Chery Automobile.

Situated in the bustling Gold & Diamond Park on Sheikh Zayed Road, and spanning 475 sqm, the flagship showroom introduces the automotive brand’s pioneering customer experience and service concept, blending modern aesthetics to provide customers with a warm, welcoming atmosphere and an engaging environment. This setup ensures a seamless experience for customers looking to purchase premium SUVs. Car enthusiasts and drivers seeking their next purchase can choose from EXEED’s dynamic model range including the exceptionally crafted TXL, the luxuriously designed VX, the stylish LX, and the sleek RX, enabling visitors a firsthand experience of EXEED’s advanced engineering and design.

Commenting on the new showroom opening, John Iossifidis, Group Chief Executive Officer EXEED by Al Ghurair Motors says: "The opening of our flagship showroom in Dubai underscores the growing success and demand for EXEED by Al Ghurair Motors in the UAE. Our strategic expansion caters to the increasing interest in our luxury vehicles in the Emirates. Our vehicles embody the perfect blend of luxury and innovation, designed to meet the diverse needs of discerning drivers. This milestone marks a significant step forward in our ongoing mission to establish a distinctive presence in the UAE.”

EXEED by Al Ghurair Motors Showroom, Sheikh Zayed Road, marks the premium automotive brand's third showroom opening in the UAE and second in Dubai within 12 months of its launch in the Emirates automotive sector. Prospective buyers can now test drive and purchase the vehicles at their convenience. Moreover, in response to the surging demand for premium vehicles, EXEED will continue its expansion across the UAE with upcoming showroom openings and electric vehicle and hybrid model launches.