"We are thrilled and honoured to officially present the first Morgan Midsummer to one of our valued customers in the UAE. The new Midsummer received an overwhelmingly positive response in the region, which speaks volumes about the demand for Morgan’s timeless design and craftsmanship. This delivery is a real testament to our commitment to providing exceptional automotive experiences to our clients and we look forward to c continuing to develop Morgan Motor Company in our core markets of UAE and Bahrain.”

Karl Hamer, CEO, Adamas Motor Group

Founded in 1909, Morgan Motor Company has built a world-renowned reputation for its hand-crafted, bespoke sports cars. Combining traditional craftsmanship with cutting-edge technology, Morgan produces vehicles that are as unique as their owners. With a rich history spanning over a century, the brand continues to evolve while staying true to its core values of quality, performance, and individuality. The Morgan Midsummer represents the latest chapter in Morgan’s legacy, embodying the perfect blend of classic design and modern engineering. This limited-run barchetta was designed in collaboration with world-renowned design-house, Pininfarina. With just 50 examples produced, this fully bespoke vehicle represents the shared vision of Morgan and Pininfarina, who have worked together to reinterpret and celebrate the timeless Morgan silhouette. As a Morgan special project, the Midsummer demonstrates the flexibility of Morgan's design while simultaneously showcasing the rare craftsmanship of the artisans who handcraft every element of the distinctive body.

The UAE has proven to be one of the major global markets for the new Midsummer, which has received an overwhelmingly positive response from discerning automotive enthusiasts across the region. The highly anticipated delivery showcases the growing interest in British craftsmanship and performance within the UAE, further solidifying the Middle East as a key market for Morgan’s bespoke sports cars.