This extensive transformation marks a significant milestone, embodying INFINITI’s new brand identity while honoring its Japanese craftsmanship legacy. It also represents a bold new chapter in Arabian Automobiles’ mission to reshape luxury automotive retail by creating a space that brings the brand’s refreshed philosophy to life through innovation and premium customer engagement.

INFINITI has consistently redefined the essence of luxury driving. Every curve, detail, and performance milestone reflects our dedication to crafting experiences that transcend the ordinary,” said Hussam Baghdadi, Senior Director of Arabian Automobiles. “With the unveiling of the world’s largest INFINITI showroom, we celebrate a new chapter for INFINITI in Dubai, forging a deeper connection between our vehicles and their owners through exceptional customer service. Our aim is for every owner to feel like an honored guest, as we remain passionate about shaping the future of driving, where innovation, luxury, and performance converge.

The showroom features a sleek, minimalist exterior that seamlessly transitions into a spacious, light-filled interior. The striking façade showcases signature blue tones and a golden horizon-inspired divider. Inside, visitors are welcomed into a distraction-free environment where Japanese design principles inspire a sense of harmony and simplicity. Every detail of the layout exemplifies INFINITI’s commitment to delivering seamless experiences.

Focused on enhancing the customer journey, the experiential space offers an intuitive and immersive introduction to the brand. A bespoke consultation area, framed by a kimono-patterned screen, provides a refined setting for meaningful one-on-one interactions with expert advisors. For those seeking exclusivity, opulent VIP lounges serve as a private sanctuary, blending comfort and sophistication to elevate every moment within the showroom.

The INFINITI QX80, recognized as the brand’s flagship SUV, stands prominently at the heart of the experience center, symbolizing luxury and performance. Prospective buyers can also explore the entire lineup of models, each showcasing INFINITI’s pursuit of innovation and driving excellence.

UAE residents are invited to discover a new era of luxury at the new INFINITI of Arabian Automobiles center on Sheikh Zayed Road.