The evening unfolded with inspiring speeches and a grand reveal by Senior Executives at Audi, Al Nabooda Automobiles, setting the stage for an unforgettable experience. Guests immersed themselves in the world of Audi, getting up close with the newly unveiled models, uncovering the rich legacy of Al Nabooda Automobiles in Dubai and Northern Emirates, and exploring iconic heritage pieces that told a story of innovation and excellence.

The all-new Audi A5 and S5 models took center stage, redefining the driving experience with a perfect fusion of power and efficiency. Equipped with advanced drive technologies, including Audi Drive Select and MHEV Plus (subject to market availability), these models deliver enhanced performance that is both exhilarating and seamless. With robust TFSI engines, the A5 models, including the 205 bhp A5 40 TFSI, and the S5 featuring a potent 3.0L engine with 368 bhp, continued to captivate guests, embodying Audi's commitment to automotive excellence. The Audi A5 and S5 excel not only in performance but also in design, where the bold Singleframe grille and sculpted flared wheel arches enhance the models' sleek silhouettes. The interiors are crafted for comfort and luxury, featuring panoramic glass roofs with switchable transparency and customizable ambient lighting packages that create a refined driving atmosphere.

Reflecting on the successful launch, K. Rajaram, CEO of Al Nabooda Automobiles said, "Tonight is a celebration of the new Audi A5 & S5 and a glimpse into the future of Audi, Al Nabooda Automobiles. As we continue to introduce groundbreaking models and innovative technologies, our vision for a new generation of premium mobility takes shape. We are setting new benchmarks in the industry, demonstrating our commitment to excellence and our passion for progress." In 2025, Audi has continued to push the boundaries of automotive innovation, marking the beginning of a new generation of Audi with the introduction of models such as the Audi RS 3 Sedan, RS Q8 Performance, and RS e-tron GT Performance launched In Dubai in January. These vehicles showcase Audi’s dedication to cutting-edge technology and dynamic performance, reinforcing its commitment to a new generation of premium mobility. The all-new 2025 Audi A5 and S5 are now available across all Audi, Al Nabooda Automobiles showrooms, with the A5 starting at AED 249,900 and the S5 at AED 359,900. Terms and conditions apply.